The Marketing Conference 2017 Agenda
Wednesday, May 31, 2017
2:00 p.m. - 2:30 p.m. - MEET AND GREET
2:30 p.m. - 3:30 p.m. - GENERAL SESSION 1
The Rise of the Marketeur
Center Ballroom
3:30 p.m. - 4:00 p.m. - REFRESHMENT BREAK
4:00 p.m. - 5:00 p.m.: CONCURRENT WORKSHOPS
1. How to Create Thumb-Stopping Moments in the Digital World
Ryman
2. Pay Attention Please, This is Important!
Belmont 2
3. The Power of the Purse — Insights Into What Motivates Women
Belmont 1
4. What’s the Buzz? Marketing Insurance in an Image Driven Culture
Belmont 3
5:00 p.m. - 5:30 p.m. - FIRST TIMERS RECEPTION
5:30 p.m. - 7:00 p.m. - LIMRA RECEPTION - Sponsored by Life.io
Thursday, June 1, 2017
7:00 a.m. - 8:00 a.m. - BREAKFAST
8:00 a.m. - 9:00 a.m. - GENERAL SESSION 2
Relationship Revolution: Building Better Connections in the Digital Age
Center Ballroom
9:00 a.m. - 9:30 a.m. - BREAK
9:30 a.m. - 10:30 a.m.: CONCURRENT WORKSHOPS
5. Does One Size Fit All? What’s Your Segmentation Strategy?
Belmont 3
6. Are You (Customer) Experienced? An Experience Based Approach to Gathering New Insights
Belmont 2
7.Building a Social Selling Culture Like a Rock Star!
Ryman
8. Which Consumers are Most Interested in Buying Online?
Belmont 1
10:30 a.m. - 10:45 a.m. - BREAK
10:45 a.m. - 11:45 a.m.: CONCURRENT WORKSHOPS
9. Attitudes, Behaviors, and Results — How to Use Journey Mapping to Deliver on Your Brand Promise
Ryman
10. The Power of Segmentation; Activation into Culture, Commerce, and Communication
Belmont 1
11. Keeping Your Team in Tune For Digital Success
Belmont 2
12. Success Reaching Consumers; Today and Tomorrow
Belmont 3
11:45 a.m. - 1:00 p.m. - LUNCHEON AND GUEST SPEAKER
Build a Social Enterprise in Financial Services
Luncheon Sponsored by Hootsuite, Center Ballroom
1:00 p.m. - 1:15 p.m. - BREAK
1:15 p.m. - 2:15 p.m.: CONCURRENT WORKSHOPS
13. Finding Stories: Building a PR Research Platform that Quadruples Earned Media
Belmont 1
14. Money on the Move — Building a New Brand for the Retirement Income Market
Belmont 2
15. Mobile Apps — A Fireside Chat with American National and Prudential
Ryman
16. Big Data Impact on Marketing
Belmont 3
2:15 p.m. - 2:30 p.m. - REFRESHMENT BREAK
2:30 p.m. - 3:30 p.m.: CONCURRENT WORKSHOPS
17. Using Data to Create Great Email Experiences in 2017
Belmont 3
18. The Value of Sponsorships — Where Best to Put Your Precious Marketing Dollars?
Belmont 1
19. Generational Marketing: Insights Best Practices and Marketing That Will Shape the Future of Financial Services
Ryman
20. Incentives and Gaming: Increasing Your Customer’s Engagement
Belmont 2
3:30 p.m. - 4:00 p.m. - REFRESHMENT BREAK
4:00 p.m. - 5:00 p.m. - GENERAL SESSION 3
Achieving the Impossible
Center Ballroom
Friday, June 2, 2017
7:00 a.m. - 8:00 a.m. - BREAKFAST
8:00 a.m. - 9:30 a.m.: GENERAL SESSIONS
Financial Services and the Music Industry: Evolution and Opportunity
Center Ballroom
All That jazz: Winning New Clients with Science
Center Ballroom
9:30 a.m. - 9:45 a.m. - CREATIVE CONNECTIONS AWARD
9:45 a.m. - 10:15 a.m. - BREAK AND EXHIBITOR RAFFLE
10:15 a.m. - 11:15 a.m.: CONCURRENT WORKSHOPS
21. The Emergence of Targetable Segmentation
Belmont 3
22. Tune in to Digital Marketing Trends
Ryman