2015 Marketing and Research Conference Agenda
Wednesday, May 27, 2015
1:30 p.m. - 2:00 p.m. - MEET AND GREET
2:00 p.m. - 2:35 p.m. - GENERAL SESSION
Marketing Baltimore’s Transformation and Tourism Experience
2:35 p.m. - 2:45 p.m. - BREAK
2:45 p.m. - 3:45 p.m.: CONCURRENT WORKSHOPS
1. Connect and Transform Your Content Marketing
2. Navigating Neuroscience: Your Roadmap of Emotional Measurement Techniques
3. Design Thinking for the Real World
4. Health Care Reform Reshapes Ancillary Products
3:45 p.m. - 4:00 p.m. - REFRESHMENT BREAK
4:00 p.m. - 5:00 p.m.: CONCURRENT WORKSHOPS
5. Two Views of Predictive Analytics
6. Now It’s Time to Deliver Your Content… to Your Financial Representatives
7. Millennial Mindset
8. Positioning Your Marketing Team for Results
6:00 p.m. - 7:00 p.m. - LIMRA RECEPTION
Thursday, May 28, 2015
7:15 a.m. - 8:15 a.m. - CONTINENTAL BREAKFAST
8:15 a.m. - 10:00 a.m.: GENERAL SESSIONS
Strategy for Success: The Research and Planning Behind Big Marketing Ideas
The Thrills and Spills of Sports Marketing
10:00 a.m. - 10:30 a.m. - REFRESHMENT BREAK
10:30 a.m. - 11:30 a.m.: CONCURRENT WORKSHOPS
9. Social Media Makeover — Personalizing Social Media to Build Customer Relationships
10. The Customer Experience: Where and What Do You Measure?
11. Year 2025: What Concepts Will Engage Gens X, Y, and Z?
12. Overcoming “TMI”: How to Search With Confidence
11:30 a.m. - 1:00 p.m. - LUNCHEON
1:00 p.m. - 2:00 p.m.: CONCURRENT WORKSHOPS
13. Transform Customer Focus Into Customer Experience
14. Analyze This! Understanding Social Media Analytics
15. In a Research Rut? Explore Techniques That Will Transform Market Research!
16. Speak My Language: Understanding the Consumer Through Various Life Stages
2:00 p.m. - 2:15 p.m. - REFRESHMENT BREAK
2:15 p.m. - 3:15 p.m.: CONCURRENT WORKSHOPS
17. Right Message, Right Customer, Right Time: Connect On Their Terms!
18. T he Mysteries of Life
19. “Click to Connect” — Websites for Today’s Consumer
20. Connect the Dots for Your Audience Through Infographics
3:15 p.m. - 3:45 p.m. - REFRESHMENT BREAK
3:45 p.m. - 4:45 p.m. - GENERAL SESSION
Transform Your Talks
6:00 p.m. - DINE AROUND (OPTIONAL)
Friday, May 29, 2015
7:15 a.m. - 8:15 a.m. - CONTINENTAL BREAKFAST
8:15 a.m. - 9:15 a.m.: CONCURRENT WORKSHOPS
21. Producers Get Social
22. Lessons From History: Learning About Strategy From the Battle of Gettysburg
9:15 a.m. - 9:45 a.m. - EXHIBITOR RAFFLE AND REFRESHMENT BREAK
9:45 a.m. - 11:30 a.m.: GENERAL SESSIONS
From Outputs to Outcomes: Shifting the Way We Measure Success
New Ideas for Financial Services: Innovative Solutions From Other Industries