2021 Marketing Conference Agenda
All times listed are in EDT.
Wednesday, June 2, 2021
11:00 a.m. - 11:10 a.m. - Welcome & Opening Remarks
11:10 a.m. - 12:30 p.m. - GENERAL SESSION
Executive Perspective – Expanding the Possibilities
12:30 p.m. - 1:00 p.m. - Break
1:00 p.m. - 1:50 p.m.: CONCURRENT SESSIONS
1. Marketing Like MacGuyver: Maximizing Impact on a Minimal Budget
2. Customer Data — Value Add vs. Creepy
3. Moving Forward With Customer Experience for Life Insurance
1:50 p.m. - 2:10 p.m. - Break
2:10 p.m. - 3:00 p.m.: CONCURRENT SESSIONS
4. Getting Excited About Agile Marketing
5. Marketing Fails & Faux Pas
6. Are Women a Market?
Thursday, June 3, 2021
11:00 a.m. - 11:05 a.m. - Welcome
11:05 a.m. - 12:05 p.m. - GENERAL SESSION
The New World Order of Marketing
12:05 p.m. - 12:30 p.m. - Break
12:30 p.m. - 1:20 p.m.: CONCURRENT SESSIONS
7. Surviving to Thriving in a Virtual Environment
8. Perspectives on Financial Wellness for Marketers
9. Becoming Customer-Centric: Expanding Possibilities for Our Industry
1:20 p.m. - 1:30 p.m. - Break
1:30 p.m. - 2:20 p.m.: CONCURRENT SESSIONS
10. Marketing With Data Science — It’s Not Just for Big Companies!
11. The Future of Workplace Benefits – Today’s Lessons, Tomorrow’s Workplace
12. Navigating the Challenges of Inclusive Marketing
2:20 p.m. - 2:45 p.m. - Break
2:45 p.m. - 3:40 p.m. - GENERAL SESSION
The New Approach to CREATING DESIRED RESULTS: Using the Structure & Power of the Generative Creative Process