2018 Marketing Conference

Overview

The Marketing Conference 2018 Brochure

Who Attends

Financial services professionals in all areas of marketing – product, consumer, producer, digital, and strategy – as well as research and consumer insights and communications, advertising, and branding.

Highlights

As marketing strategists, you help drive the creation of new and innovative marketing and tools to support business objectives. The content of this year’s conference is aligned to reflect the evolving customer-centric market. Our tracks include:

Digital Initiatives
Consumer Insights
Customer Experience
Marketing Strategy

To add to the excitement and buzz at The Marketing Conference, LIMRA is proud to sponsor the 2018 Creative Connections Award — recognizing creative excellence, innovation, and achievement in holistic financial services marketing. Platinum, Gold, Silver, and Bronze winners will be recognized at a special awards ceremony at the event.

Join your peers and industry experts in Baltimore at The Marketing Conference 2018 — Reinventing The Journey!

Bookmark this page as information becomes available in the coming months!

Speakers

Jeanne Bliss

Founder and President, CustomerBliss
Co-Founder, The Customer Experience Professionals Association

Jeanne Bliss

Founder and President, CustomerBliss
Co-Founder, The Customer Experience Professionals Association

Jeanne is one of the foremost experts on customer-centric leadership and the role of the Chief Customer Officer. A consultant and thought leader, Jeanne Bliss guides C-Suite and Chief Customer Officer clients around the world toward earning the right to business growth and prosperity, by improving customers’ lives. Jeanne pioneered the role of the Chief Customer Officer, holding the first ever CCO role at Lands’ End, Microsoft, Coldwell Banker and Allstate Corporations. Jeanne is also the author of Chief Customer Officer, I Love You More than My Dog: Five Decisions that Drive Extreme Customer Loyalty in Good Times and Bad, and Chief Customer Officer 2.0.

Debra Jasper, Ph.D.

Founder and CEO, Mindset Digital

Debra Jasper, Ph.D.

Founder and CEO, Mindset Digital

International speaker Debra Jasper, Ph.D. has delivered keynotes and master classes in more than a dozen countries around the world, from Ukraine to Dubai.

She serves as a Faculty Fellow at The Ohio State University, where she teaches graduate courses in managing in a hybrid world. Recently named one of the top 12 Winning Women entrepreneurs in North America by Ernst & Young, Debra has been intensely focused for more than a decade on how to engage clients and colleagues virtually.

Today, thousands of professionals, from small businesses to Fortune 100 firms, are enrolled in her firm’s gamified, high-performance online coaching programs that drive new habits—and measurable results.

Brent Korte

Senior Vice President and Chief Marketing Officer, Ameritas Life Insurance Corp.

Brent Korte

Senior Vice President and Chief Marketing Officer, Ameritas Life Insurance Corp.

Brent Korte is senior vice president and chief marketing officer at Ameritas Life Insurance Corp. His role includes making customers and employees feel awesome about every interaction they have with Ameritas. This responsibility involves functions like marketing, customer experience, analytics, digital, communications, community relations, and innovation. Before joining Ameritas, Korte spent over 20 years in the financial services industry with companies across the country including LPL Financial, BlackRock/iShares, T. Rowe Price, Principal Funds, and Washington Mutual. He has won numerous industry awards in advertising and marketing communications. Outside of work, you’ll find Korte on the board of directors for Ameritas Investment Corp., the Lincoln Chamber Economic Development Corporation, and the Lied Center for Performing Arts.

Michel Neray

Author, Master Practitioner of Neuro-Linguistic Programming (NLP)

Michel Neray

Author, Master Practitioner of Neuro-Linguistic Programming (NLP)

Michel has helped thousands of individuals craft and perform ‘purposeful’ stories to become more effective leaders, salespeople, coaches, teachers, trainers, speakers, and influencers of all types. He also uses Purposeful Storytelling to more effectively differentiate, position and brand organizations in the market. Michel combines a science degree from the University of Waterloo, an MBA from McGill University, and a career as a creative marketing copywriter, advertising agency director and marketing executive. A visionary and entrepreneurial game-changer, he created the world’s first online searchable directory of creative professionals (in 1995, before Google). Michel co-authored The Great Crossover, which made it to Jack Canfield’s Achiever’s Recommended Reading List. He has spoken at conferences in more than eight countries worldwide and founded momondays in 2012 as a monthly variety show that combines storytelling, comedy and live music. ‘momondays’ has since expanded to more than 12 cities.

Sean F. O’Donnell, LLIF

Senior Vice President, Head of Membership, Workplace Benefits, and Applied Research Solutions , LIMRA and LOMA

Sean F. O’Donnell, LLIF

Senior Vice President, Head of Membership, Workplace Benefits, and Applied Research Solutions , LIMRA and LOMA

Sean O’Donnell is responsible for developing and implementing LIMRA and LOMA’s member-engagement strategy in the U.S. and Canada. He leads a team of professionals dedicated to helping member-company executives and their teams fully leverage the research, member benefits, and commercial solutions available through LIMRA and LOMA. In addition, he is responsible for leading LIMRA and LOMA’s consulting business, working to help companies apply LIMRA and LOMA’s research and industry expertise to develop strategies for growth. Sean brings more than 25 years of marketing, sales, research, and organizational and consumer-behavior experience to his current role. Over the course of his career at LIMRA and LOMA, O’Donnell has worked with companies in all sectors of the insurance and financial services industry on a variety marketing, distribution, and product-related initiatives.

Registration

Early Bird Registration Fee:
Member: $1,250
LOMA Member (but not LIMRA): $1,875
Nonmember: $2,500

After May 1, 2018:
Member: $1,450
LOMA Member (but not LIMRA): 2,175
Nonmember: $2,900

Cancellation Policy

All cancellations must be received in writing. Notify customer.service@limra.com. Cancellations received before May 9, 2018 will be refunded, less a $75 processing fee. Cancellations received from May 9, 2018 to May 23, 2018 will be refunded, less a $275 processing and administrative fee. No refunds will be issued after May 23, 2018.

In the event that a scheduled meeting or event is cancelled by LIMRA for any reason, LIMRA shall refund any conference registration fees that have been paid by the registrant. Under no circumstances, however, shall LIMRA be liable to the registrant for any other expenses including, but not limited to, airfare and hotel expenses incurred by the registrant.

Hotel / Venue

Hyatt Regency Baltimore

300 Light Street
Baltimore, MD, , 20202

Hotel Reservations

If you receive any unsolicited or suspicious email or phone call about a hotel booking in conjunction with this meeting, our advice is not to click on it, but delete the email immediately. In the case of a phone call, never give out your credit card information. Our designated conference hotels will never call you unless you contact them first.

Reservations Phone: 800-233-1234 (mention 2018 LIMRA Marketing Conference)

Make your reservations by May 1, 2018 to receive the group rate of $219 single/double (plus applicable sales taxes). Requests after May 1 will be accepted based on space availability. The group guest room rate will be offered 3 days prior and 3 days after the meeting dates subject to availability.

Please note that hotel rates will go up after the cut-off date or when the meeting room block sells out, whichever comes first. Make your reservations early to be able to take advantage of our discounted rates.