LinkedIn LIVE: Helping Women Protect Their Families with Life Insurance

Overview

Who Should Join

Senior leaders in the life insurance place, life insurance agents

Highlights

According to the 2023 Insurance Barometer Study, 44% of women say they need or need more life insurance, representing approximately 54 million adults. Currently, less than half of women (49%) own life insurance in 2023 compared to 55% of men. This means that women make up a significant market opportunity for our industry. Join LIMRA and LOMA’s Alison Salka, Ph.D., Senior Vice President and Director of Research and Gina Birchall, Chief Operating Officer, for a conversation on understanding the needs and concerns of women and how our industry can help them protect their families through life insurance.

#LifeInsurance #HelpProtectOurFamilies

Presenters

Alison Salka, Ph.D.

Principal Research Consultant, LIMRA and LOMA

Alison Salka, Ph.D.

Principal Research Consultant, LIMRA and LOMA

Alison Salka joined LIMRA in 2012 and led the member benefits and research division from April 2014 until April 2024. She was responsible for driving the strategy and direction of its global research program. As principal research consultant, she is focused on thought leadership designed to help companies better understand industry issues and trends. She is a frequent industry speaker and has testified before the Department of Labor. Before joining LIMRA, she worked at Prudential and MassMutual. She has a Master’s degree from the College of William and Mary and Ph.D. from Vanderbilt University.

Gina Birchall, LLIF, J.D.

Chief Operating Officer, LIMRA and LOMA

Gina Birchall, LLIF, J.D.

Chief Operating Officer, LIMRA and LOMA

Birchall joined LIMRA and LOMA as chief operating officer in 2017. In this role, she is responsible for the organization’s Research and Member Benefits, Professional Development, Talent Solutions, and Convening areas as well as Marketing & Communications, Information Technology, Legal, and Finance departments.

Prior to joining LIMRA and LOMA, Birchall held various positions at The Guardian Life Insurance Company of America. Most recently, she was Vice President of Strategic Initiatives, leading initiatives across the enterprise to advance its business goals.

Birchall holds a Bachelor of Arts from Mount Holyoke College and a Juris Doctor from the Western New England University School of Law, both in Massachusetts, as well as CLU and LLIF designations.