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AI's Impact on Marketing Talent: Navigating the New Frontier

10/29/2024, 1 - 2 p.m. ET
Webinar
Register

Overview

Who Should Join

Marketers at all levels in the life insurance, annuity and workplace benefits segments.

Highlights

The landscape of marketing is evolving rapidly, and AI is at the forefront of this transformation. Join us for an exclusive webinar where we explore how artificial intelligence is reshaping the roles, skills, and strategies of marketers in the life insurance, annuities, and workplace benefits sectors. This event is open to everyone in the marketing field, including individual contributors who are eager to stay ahead of the curve. 

During this webinar, you will learn:

  • Emerging AI-Driven Marketing Roles: Discover the new roles and skill sets that are becoming essential as AI continues to influence the marketing landscape.
  • Talent Acquisition Strategies: Learn how to attract and retain top marketing talent equipped with the expertise to leverage AI effectively.
  • Upskilling Your Team: Explore strategies for upskilling your existing team to ensure they stay ahead in a rapidly changing environment.
  • Case Studies: Hear from industry leaders who have successfully integrated AI into their marketing teams and the impact it's had on their business.

Don't miss this opportunity to gain insights into the future of our industry's marketing talent. Secure your spot today!

Presenters

Tina Beckwith, M.B.A.
Chief Marketing Officer, LIMRA and LOMA

Tina Beckwith, M.B.A.

Chief Marketing Officer, LIMRA and LOMA

Leveraging her extensive brand marketing experience, Tina Beckwith will oversee LIMRA and LOMA’s marketing department, driving strategy and execution across thought leadership, product marketing, brand, communications, and digital marketing that will align with the overall enterprise growth of LIMRA and LOMA. She is responsible for driving member engagement with more than 1,200 LIMRA and LOMA member companies worldwide.

Prior to LIMRA and LOMA, Beckwith held leadership positions at MetLife and Aetna and was most recently the senior vice president of marketing and communications for Beacon Health Options, an Anthem company.

Beckwith has a bachelor’s degree in communications and marketing from Central Connecticut State and an M.B.A. from the University of Hartford.

Judy Busby, MBA, MSMOB, PMP
Senior Vice President and Managing Director, The Jacobson Group

Judy Busby, MBA, MSMOB, PMP

Senior Vice President and Managing Director, The Jacobson Group

Judy Busby is Senior Vice President and Managing Director for The Jacobson Group’s executive search practice, managing C-level, Board Director, Vice President and other executive-level searches for clients in the health and property and casualty insurance markets. In this role, Judy delivers meaningful search and selection consulting, helping her clients access the leaders they need to drive their businesses forward.

Judy offers an impressive track record of organizational development and high-performance leadership. Most recently, Judy served six years as head of Jacobson’s executive search practice, providing leadership and strategic direction to the team. Her transition to Managing Director allows her to leverage her passion for helping executives and leaders realize their organizations’ strategic objectives by working hands-on with clients and directly impacting their search engagements. In fact, through her strategic and consultative approach to executive search, she has even inspired a few of our clients to shift their organizational structures to better align with their missions, visions and objectives. Her expertise in human behavior science also uniquely positions her to successfully identify high-impact leaders who will be successful in their roles.

A successful entrepreneur, prior to joining Jacobson, Judy owned a well-established management consulting firm specializing in high-performance leadership and executive coaching. Her impressive career record includes tenures with large publicly traded corporations, where she was responsible for leading several hundred technical and professional employees and contractors through strategic business initiatives. She also directed projects nationwide for new product development, process improvement and leadership development. Judy has held Executive Director positions in publishing, biotechnology, transportation and process management consulting, leading functions such as customer service, engineering, facilities, human resources, maintenance, operations and quality.

Judy is dedicated to fostering future leaders, serving as a mentor for Women Unlimited, Inc., a program that develops high-potential women in major corporations. Additionally, she presents at the Emerging Leaders Conference each year to educate and celebrate rising stars in insurance. A recognized thought leader, she regularly conducts workshops on leadership, facilitation, personal branding and talent management. Judy remains actively involved in the insurance community through speaking engagements and participation in industry events, including those of the National Association of Mutual Insurance Companies, American Property Casualty Insurance Association, National African American Insurance Association, Life Insurance Marketing and Research Association and Society of Actuaries.

Judy received her Master of Science in Management and Organizational Behavior with a major in organization development from Benedictine University, her Master of Business Administration in operations management from St. Joseph’s University, and a bachelor’s degree in business logistics from Penn State University. She is a certified Project Management Professional® and has earned the Diversity, Equity and Inclusion in the Workplace Certificate from the University of South Florida Muma College of Business.

Steve Chorlins
Vice President, Head of Client Marketing, The Americas, RGA

Steve Chorlins

Vice President, Head of Client Marketing, The Americas, RGA

Michele M. Frey
Chief Marketing Officer, Individual Life Insurance, Prudential

Michele M. Frey

Chief Marketing Officer, Individual Life Insurance, Prudential

Michele Frey leads the Marketing area for Prudential’s Individual Life Insurance Group. In this role, she has responsibility for developing and deploying omnichannel marketing strategies that inspire advisors and consumers to consider Prudential as their provider of choice. Her team leverages marketing technology and insights to deliver compelling, engaging campaigns that address specific needs and delight target customers. As a leader, Michele has a passion for nurturing talent. In April 2019, she was acknowledged by her peers in the Women Unlimited LEAD program for giving feedback and challenging others in the program to grow in their own leadership journeys. With more than 18 years’ experience at Prudential, Michele has worked in their Retirement, Individual Life Insurance and Annuities divisions. Her responsibilities have spanned a variety of leadership roles in Business Strategy, Marketing, Market Research and Client Relationship Management.

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