Overview
Who Should Join
LIMRA Members Only
Highlights
New data from the 2024 Insurance Barometer Study, from LIMRA and Life Happens, revealed that just half of American adults reported having life insurance coverage. In fact, 42 percent of American adults say they need life insurance — or need more of it — representing a life insurance need-gap for about 102 million adults.
Join us to learn more about who needs life insurance most and how to reach potential new buyers. We will discuss what's preventing purchase decisions, how social media is playing a greater role in education and sales, and explore incentivized wellness programs.