The Marketer’s Ultimate Guide to Mastering Generative AI

Overview

Who Should Join

Marketers at all levels in the life insurance, annuity and workplace benefits segments.

Highlights

We are excited to invite you to our upcoming webinar designed specifically for marketers in the life insurance, annuities, and workplace benefits sectors. This session will delve into advanced AI prompting techniques that go beyond the basics, offering you the tools to enhance your marketing strategies and stay ahead in a rapidly evolving industry.

Topics Covered:

Beyond Basic Prompts - The Art of Effective AI Communication: Understand the AI learning curve and the importance of mastering prompting techniques.
AI as Your AI Tutor: Learn how to craft prompts that guide AI into revealing its own best practices for generating high-quality content.
The AI Feedback Loop: Master the art of iterative prompting to transform AI into your personal writing coach, guiding you towards polished and impactful content.

Why Attend?

Stay Ahead: Gain insights into the future of marketing in the life insurance, annuity and workplace benefits segments.
Practical Knowledge: Acquire actionable knowledge to implement AI solutions in your marketing strategies.
Expert Speaker: Hear from an insurance industry expert and former AI marketing coach for small business, who will share his experiences and success stories.

This is an invaluable opportunity to gain practical, actionable knowledge that you can immediately apply to your marketing efforts.

Presenters

Geoff Evans

Vice President, Marketing and Communications, PPI

Geoff Evans

Vice President, Marketing and Communications, PPI

With a unique blend of insurance industry knowledge and marketing expertise, Geoff Evans is an ideal guide to explore the evolving landscape of insurance marketing and the power of generative AI. Geoff spent 14 years in the insurance industry as a financial advisor, sales trainer, and business coach with companies that include Mutual Life of Canada, Sun Life, Foresters and London Life.

In 2009 Geoff started his own digital marketing agency called Social Media Coach where he focused on helping financial advisors and insurance sales leaders across Canada and the U.S. leverage digital technology in the pursuit of business growth. Most recently this has included the use of generative AI tools like OpenAI’s ChatGPT, Google’s Gemini, Anthropic AI’s Claude, and Microsoft’s CoPilot.

In 2024, Geoff became the Vice-President of Marketing & Communications at PPI, one of the top insurance marketing organizations and MGAs in Canada.