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Best Practices to Maximize Sales and Marketing Partnerships

4/24/2025, 1 - 2 p.m. ET
Webinar
Register

Overview

Who Should Join

LIMRA and LOMA members at all levels of sales and marketing are welcome to join.

Highlights

When Distribution and Marketing align, great things happen. This breakout session takes you beyond theory and into the real world, where collaboration has transformed strategies, boosted results, and reshaped industry best practices.

Hear firsthand success stories from companies that have broken down silos, strengthened partnerships, and unlocked new growth opportunities. Learn how these teams have tackled challenges, maximized their impact, and fostered a culture of cross-functional excellence.

Expect practical insights, real takeaways, and an interactive discussion that will help you strengthen collaboration in your own organization. Whether you're looking to refine your go-to-market strategy, improve lead conversion, or enhance customer engagement, this webinar will provide proven strategies and actionable ideas to help you succeed.

Join us and discover how synergy between Distribution and Marketing isn’t just possible—it’s a game-changer.

Presenters

Jason Hoyle
VP Distribution Marketing, OneAmerica (Moderator)

Jason Hoyle

VP Distribution Marketing, OneAmerica (Moderator)

Sheila Llanio
Field Management Recruiting Lead, MassMutual

Sheila Llanio

Field Management Recruiting Lead, MassMutual

Rigo Ortiz
Director of National Accounts, Client Relationship Management Team, Prudential

Rigo Ortiz

Director of National Accounts, Client Relationship Management Team, Prudential

Jamie Picard
Recruitment Marketing Strategy, MassMutual

Jamie Picard

Recruitment Marketing Strategy, MassMutual

John Proaño
Director, Customer Engagement & Omnichannel Marketing, Prudential

John Proaño

Director, Customer Engagement & Omnichannel Marketing, Prudential

John Proaño is the Director, Customer Engagement & Omnichannel Marketing at Prudential Financial. John is responsible for strategic planning and execution of segmented and personalized engagement campaign strategies across GI target customers. John has 10 years of experience in the Financial Services industry, and 13 years in the Technology sector. He joined Prudential in 2012 and has held several positions in the organization, including Director, Social Media & Business Enablement and Director, Enrollment and Financial Wellness Participant Engagement.

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