Cracking the Gen Z Code: Campaigns That Click on TikTok and Beyond

Overview

Who Should Join

LIMRA and LOMA member marketers at all levels

Highlights

Did you know Gen Z, born between 1997 and 2012, will account for 40% of all consumers by 2025? As this dynamic generation enters their prime earning years, they’re set to become a critical target market for the life insurance industry. However, capturing their attention requires a fresh approach—Gen Z interacts with the world through new communication platforms like TikTok and values authentic, creative content tailored to their preferences.

In this webinar, we’ll dive into what makes Gen Z tick (and tok) and explore actionable strategies to develop compelling campaigns that resonate with their habits and expectations. You’ll gain insights into this influential generation’s mindset and discover tips for leveraging emerging platforms to elevate your marketing efforts.

Key Takeaways:

Understand the defining traits of Gen Z and their impact on consumer behavior.
Learn how to create and execute campaigns designed for TikTok and other Gen Z-preferred platforms.
Gain actionable tips for aligning your marketing strategy with the values and habits of this emerging audience.

Don’t miss this opportunity to prepare your brand for the next generation of life insurance consumers!

Presenter

Sara Morris

Social Media Strategist, MassMutual

Sara Morris

Social Media Strategist, MassMutual

Sara Morris is a Social Media Strategist at MassMutual, where she drives long-term audience affinity through brand messaging and data-driven social trends. With over a decade of experience in digital marketing, her expertise spans social media, influencer marketing, content strategy, e-commerce, and brand management across financial services, hospitality, and retail industries. Sara previously founded a retail goods company and has worked with top brands such as John Hancock, TJX, Revlon, Marriott, and Gilt Groupe. A natural creative, she excels at problem-solving and developing holistic strategies to help brands build authentic connections with their audiences.