Embedding Customer-Obsession to Drive Long-Term Growth

Overview

Who Should Join

LIMRA and LOMA member marketers at all levels

Highlights

Discover how Prudential Financial has transformed the way it manages and invests in both B2B and B2C customer experiences. By significantly improving Net Promoter Scores (NPS) and simplifying interactions for customers, clients, and advisors, Prudential is setting new standards for excellence. Learn actionable strategies to enhance customer experiences, win industry recognition, and build a customer-centric culture that drives long-term success.

Presenters

Abhii Parakh

Head of Customer Experience, Prudential Financial

Abhii Parakh

Head of Customer Experience, Prudential Financial

Abhii Parakh is Vice President and Head of Customer Experience at Prudential, responsible for creating experiences that solve for human needs and move business and customer aspirations forward. Abhii is driving Prudential’s CX transformation, where his award-winning team covers capabilities like Journey Management, Voice of the Customer, Human Centered Design, and Enterprise Digital Transformation.

Abhii has extensive leadership experience at the intersection of Digital, CX, and Customer Engagement. He has previously held leadership roles at Citigroup launching new financial products, transforming digital experiences, and launching an innovation lab. Abhii is a computer science engineer with an MBA from Georgetown University and has previously worked for technology consulting firms like Cognizant and SAP.