Overview
Who Should Join
Anyone involved with life insurance
Highlights
Each year, more than 100 million U.S. adults say they need life insurance yet year after year few actually buy coverage. As a result, individual life insurance faces stagnating growth and declining penetration. Join Bryan Hodgens, senior vice president and head of LIMRA Research, and Andrew Schwedel, partner at Bain & Company, as they share new research exploring how life insurers can align their marketing efforts with distribution to better engage consumers through the purchase funnel.