Distribution and marketing professionals
This LinkedIn Live features Kelley Gay, CMO at OneAmerica, in a conversation with Tina Beckwith, CMO of LIMRA & LOMA, from the 2025 LIMRA Distribution & Marketing Conference in Orlando!
Chief Marketing Officer, LIMRA and LOMA
Leveraging her extensive brand marketing experience, Tina Beckwith oversees LIMRA and LOMA’s marketing department, driving strategy and execution across thought leadership, product marketing, brand, communications, and digital marketing that align with the overall enterprise growth of LIMRA and LOMA. She is responsible for driving member engagement with more than 700 LIMRA and LOMA member companies worldwide.
Prior to LIMRA and LOMA, Beckwith held leadership positions at MetLife and Aetna and was most recently the senior vice president of marketing and communications for Beacon Health Options, an Anthem company. Beckwith has a bachelor’s degree in communications and marketing and an MBA.
Senior Vice President and Chief Marketing Officer, Enterprise Marketing and Communications, OneAmerica
As senior vice president and chief marketing officer (CMO) for OneAmerica, Kelley Gay leads the company’s overall marketing, communications and stakeholder experience strategy, driving exceptional brand experiences and business results across the enterprise. With nearly 25 years of experience in the financial services industry, Gay has played a key role in shifting OneAmerica to a customer-centric organization enabling the enterprise to meet and exceed the expectations of its stakeholders. In addition, her leadership has helped raise the company’s and business lines’ market visibility by aligning marketing, digital, communications and brand experiences to core strategic objectives — ultimately aiding in the growth of new business and retention. Before joining OneAmerica, Gay held several marketing leadership roles at MassMutual Financial Group, focusing on building customer relationships with emerging consumer segments, career agency and independent brokerage marketing and product and services marketing.