Social Media Campaigns That Click: Winning Strategies Across Multiple Platforms

2/11/2025, 1 - 2 p.m. ET

Webinar

Overview

Who Should Join

LIMRA and LOMA member marketers at all levels

Highlights

The digital marketing landscape is more dynamic than ever, with platforms like TikTok, Instagram, Facebook, YouTube, Pinterest, and LinkedIn offering unique opportunities to connect with diverse audiences. But creating campaigns that resonate across generations requires more than a one-size-fits-all approach—it demands tailored strategies that align with each platform’s strengths and user behaviors.

Join us for an engaging webinar, with MassMutual’s social media expert, where we’ll dive into the art and science of multi-platform marketing. You’ll discover:

How consumer preferences vary across different social media platforms and generations.
Proven strategies for crafting campaigns that drive engagement and results.
Tips for leveraging social platforms to build meaningful connections with your audience.

Presenter

Sara Morris

Social Media Strategist, MassMutual

Sara Morris

Social Media Strategist, MassMutual

Sara Morris is a Social Media Strategist at MassMutual, where she drives long-term audience affinity through brand messaging and data-driven social trends. With over a decade of experience in digital marketing, her expertise spans social media, influencer marketing, content strategy, e-commerce, and brand management across financial services, hospitality, and retail industries. Sara previously founded a retail goods company and has worked with top brands such as John Hancock, TJX, Revlon, Marriott, and Gilt Groupe. A natural creative, she excels at problem-solving and developing holistic strategies to help brands build authentic connections with their audiences.