Unlocking the Young Consumer Market: How to Engage and Convert the Next Generation of Life Insurance Buyers

Overview

Who Should Join

LIMRA and LOMA members who are life insurance marketers at all levels; digital marketing teams

Highlights

Young consumers present a major opportunity for the life insurance industry, but they require a new approach. This webinar will explore insights from LIMRA’s latest research on young consumers' attitudes, motivations, and barriers to purchasing life insurance. Learn how life events, social media, and trust factors shape their decision-making—and how your company can leverage these insights to engage and convert them effectively.

Key Takeaways:

What Drives Young Consumers to Buy? Major life events, financial planning moments, and emotional triggers.
Overcoming Barriers to Purchase: Addressing price misconceptions, lack of knowledge, and procrastination.
The Role of Social Media: How platforms like TikTok, Reddit, and Instagram shape consumer trust and decision-making.
Building Trust & Authenticity: What life insurance companies must do to resonate with this demographic.
Actionable Strategies: How to create messaging, offers, and educational content that speaks to young consumers.

Presenters

Tina Beckwith, MBA

Chief Marketing Officer, LIMRA and LOMA

Tina Beckwith, MBA

Chief Marketing Officer, LIMRA and LOMA

Leveraging her extensive brand marketing experience, Tina Beckwith will oversee LIMRA and LOMA’s marketing department, driving strategy and execution across thought leadership, product marketing, brand, communications, and digital marketing that will align with the overall enterprise growth of LIMRA and LOMA. She is responsible for driving member engagement with more than 1,200 LIMRA and LOMA member companies worldwide.

Prior to LIMRA and LOMA, Beckwith held leadership positions at MetLife and Aetna and was most recently the senior vice president of marketing and communications for Beacon Health Options, an Anthem company.

Beckwith has a bachelor’s degree in communications and marketing from Central Connecticut State and an MBA from the University of Hartford.

Severine Suski

Assistant Research Director, Markets Research, LIMRA and LOMA

Severine Suski

Assistant Research Director, Markets Research, LIMRA and LOMA

Stephen Wood

Research Director, Consumer Markets, LIMRA and LOMA

Stephen Wood

Research Director, Consumer Markets, LIMRA and LOMA

As part of LIMRA’s Markets Research team, Steve Wood is responsible for providing analyses and insights for some of the industry’s most compelling reporting. As in his previous Custom Research role at LIMRA, Wood brings focus to survey design, data integrity, and quality reporting. Wood seeks topical and actionable insights regarding the varied demographic markets the insurance and financial industries serve.

Joining LIMRA in 2009, Wood has a decade of previous experience with Customer Insights at both LEGO and Aetna. He holds a bachelor’s degree in biology from the University of Connecticut.