While U.S. life insurance new annualized premium has set new records in the last three consecutive years, the growth rate has been incremental and policy count, or the number of new customers, has been declining for decades.

This month, Bryan Hodgens, senior vice president and head of LIMRA Research, and Karen Terry, assistant vice president and director of LIMRA Insurance Product Research, will discuss the current sales trends, expectations for the immediate future, and what it will take to break the pattern and reach a broader audience of uninsured and underinsured consumers.