A 2023 LIMRA-BCG study revealed profitable growth rose to become the most important challenge on the minds of C-suite executives in the life insurance industry. Improving distribution productivity is widely recognized as a significant driver of market growth.

In this episode of Industry Insights With Bryan Hodgens, Bryan talks with David Cockerill, managing director and partner, Boston Consulting Group, about a new study looking at how life insurers are measuring distribution productivity and the investments being made to advance its growth.