LIMRA published its first US life insurance ownership study in 1960. Since then, our industry has undergone incalculable change. Insurance products, technology, distribution methods, competition, shopping channels, and consumer demographics continue to rapidly evolve.

In 2024, LIMRA updated how we collect and analyze our data to come up with a more accurate estimate on life insurance ownership of today’s consumers.

In this episode of Industry Insights With Bryan Hodgens, Bryan, senior vice president and head of LIMRA research, talks to Todd Silverhart, corporate vice president and director, LIMRA’s Research Quality and Performance, about new life insurance ownership findings and what it means for our industry and your business strategy.