In its second year, the Help Protect Our Families campaign aims to improve Americans’ future financial security by reducing the life insurance coverage gap in the United States.
This year, in partnership with seven other trade associations and 76 life insurance carriers and distributors, the campaign will focus on an underserved market each month.
View a research briefing sharing detailed information about the size and scope of the Black American market opportunity for our industry.
View this fact sheet highlighting Black Americans’ attitudes and behaviors about life insurance.
View this infographic sharing key facts about Black Americans and life insurance.
View this infographic about how and where Black Americans seek information about life insurance.
ACLI CEO Susan Neely speaks to a panel of experts about wealth disparities in the U.S. and how our industry can help address them. Watch the video.
A video highlighting the life insurance industry’s focus on securing the future of all Americans. Watch it here.
ACLI CEO Susan Neely speaks to Ted Daniels, founder and CEO of the Society for Financial Education and Professional Development, and his team about the importance of financial literacy. Watch the video.
A story about a Black American police officer’s family following their devastating loss and the lifeline his life insurance provided. Watch the video.
A video showing how life insurance can provide for loved ones and empower their dreams. Watch it here.
Dave Levenson shares details on the campaign’s focus in its second year. View/share the video.
Content to Download and Share With Colleagues, Clients and Consumers
Director, Public Relations
Work Phone: (860) 285-7787
Mobile Phone: (703) 447-3257
Senior Public Relations Specialist
Work Phone: (860) 298-3920
Mobile Phone: (413) 530-6184
