In its second year, the Help Protect Our Families campaign aims to improve Americans’ future financial security by reducing the life insurance coverage gap in the United States.
This year, in partnership with seven other trade associations and 76 life insurance carriers and distributors, the campaign will focus on an underserved market each month.
View a fact sheet highlighting key facts about middle-income Americans and life insurance.
View this infographic of the many ways middle-income Americans use life insurance to support their financial goals.
Join LIMRA and the American Council of Life Insurers to learn about middle-income Americans’ perceptions about life insurance. Date/Time: Wednesday, Aug. 24, at 1 p.m. EDT. To learn more or register, visit: Help Protect Our Families LinkedIn Live Event
Dave Levenson shares details on the campaign’s focus in its second year. View/share the video.
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