LIMRA: Most Canadian Life Insurance Companies Surveyed Say Improving Customer Service Is a Key Objective

Industry Leaders to Gather in Toronto to Explore Today’s Trends, Issues

WINDSOR, Conn., April 20, 2015—Eighty-six percent of Canadian life insurance companies surveyed have initiatives in place to improve service to meet their customers’ needs, according to LIMRA research.

As customer engagement and customer service have emerged as a top priority, Canadian life insurance executives and professionals plan to gather in Toronto May 21 for the LIMRA LOMA 2015 Canada Annual Conference to discuss the industry’s most pressing matters.

“Life insurance companies in Canada are making significant progress in improving customer service,” said Brent Lemanski, assistant vice president and executive director, LIMRA and LOMA Canada. “The conference will be a wonderful opportunity for industry professionals to assess the current state of affairs not only with customer service, but also distribution, technology and many other issues.”

This year’s conference, which has the theme: Connecting the Dots: Linking Inspired Ideas to Profitable Actions, will address the top issues for industry executives, including the global economy, financial literacy, independent distribution and staying relevant in the digital era.

Among this year’s speakers is Alison Salka, senior vice president and director, LIMRA Research, who will discuss how practices from other disciplines like journalism, politics, and even neuroscience can help financial services companies improve their marketing strategies.

Other general session speakers will include Jane Rooney, Canada’s first financial literacy leader, who will discuss her strategy to help Canadians become more aware of money matters; and Douglas Porter, chief economist and managing director, BMO Financial Group, who will address key economic trends and issues around the world.

“There is plenty to talk about in the Canadian marketplace,” said Lemanski. “Life insurance distribution models are changing, companies are trying new and different things to engage consumers, and predictive analytics are coming into play more and more. It’s a brave new world.”

The conference will be held at the Fairmont Royal York in Toronto. Now in its fifth year, the LIMRA LOMA Canada Annual Conference draws more than 100 attendees from about 50 companies throughout Canada. For more information and to register online, please visit: LIMRA LOMA 2015 Canada Annual Conference.

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LIMRA Contacts

Catherine Theroux, +1-860-285-7787, ctheroux@limra.com

Mark Morris, +1-860-285-7875, mmorris@limra.com

About LIMRA

LIMRA, a worldwide research, learning and development organization, is the trusted source of industry knowledge, helping more than 850 insurance and financial services companies in 64 countries. Visit LIMRA at www.limra.com.

About LOMA

Established in 1924, with 1,200 plus member companies in over 80 countries, LOMA is committed to a business partnership with its worldwide members in the insurance and financial services industry to improve their management and operations through quality employee development, research, information sharing, and related products and services. To find out more about LOMA and the learning opportunities it offers, visit LOMA’s website at www.loma.org.