• Newsroom
• News Releases

Leaders attending the event will explore how the partnership between distribution and marketing can drive growth.

WINDSOR, Conn., Jan.  21, 2025 — LIMRA’s 2025 Distribution and Marketing Conference will be held March 3 – 5 in Orlando, Fla. Themed “Shaping Our Future,” the conference aims to discuss how the industry can protect more families by partnering distribution with marketing.

“LIMRA research continues to show that consumers have a great need for the protection that life insurance and annuity products offer,” explains John Carroll, senior vice president, head of Life & Annuities, LIMRA and LOMA. “We know that by focusing on the strategic alignment between distribution and marketing, our industry will be more equipped to address consumer needs in a rapidly evolving industry.”

Showcasing this idea of strategic alignment, Bryan Hodgens, senior vice president and head of LIMRA research, and Andrew Schwedel, global partner, Bain & Company, will present key findings from a new LIMRA-Bain study about how the partnership between distribution and marketing can drive profitability and protect more families. Attendees will have the opportunity to put these insights into action in an interactive breakout session where they attempt to solve a real-world problem.

Additional general sessions at this year’s event include:

• Sahar Yousef and Lucas Miller, cognitive neuroscientists from UC Berkley, will provide attendees with practical tips on improving productivity by minimizing digital distractions and using artificial intelligence.
• Brent Adamson, world-renowned researcher and author, will inspire leaders to adopt a “frame-making” approach to their messaging so consumers can become confident in their purchasing decisions.
• Jeff Bloomfield, business author and entrepreneur, will provide attendees with the latest neuroscience findings on trust and communication. Attendees will leave knowing how to foster meaningful connections across the industry.

Breakout sessions will cover topics around harnessing artificial intelligence to transform distribution and marketing, maximizing sales talent, enhancing collaboration between wholesalers and financial professionals, and bridging coverage gaps through new marketing practices.

The Distribution and Marketing Conference attracts life insurance and annuity distribution and marketing professionals involved in channel growth, productivity, and strategy.

For more information on the 2025 Distribution and Marketing Conference, including registration and agenda, visit https://www.limra.com/en/events/conferences/distribution-conference/.

Members of the press are welcome to register to attend the event at no cost. Please email the media contacts below for more details.

-end-

About LIMRA
Serving the industry since 1916, LIMRA offers industry knowledge, insights, connections, and solutions to help more than 700 member organizations navigate change with confidence. Visit LIMRA at www.limra.com.