Benchmarks

Credible Benchmarks: Lighting the Path to Industry Growth

Find the Latest Data and Trends You Need to Plan for Success

Our benchmarks light the path to growth, delivering industry-driven insights with unmatched credibility and a visionary outlook.

Explore Our Benchmarks Subscribe for Updates

Insurance Benchmarks Annuity Benchmarks Workplace Benefits Benchmarks
Canadian Benchmarks Yearbooks Forecasts

Note: You must be logged in to view the benchmarks. Don't have a LIMRA account? Create one here.

New! Industry Benchmark Updates

Insurance

U.S. Monthly Individual Life Sales

Get the latest monthly individual life sales and application trends. New October 2024 data.

U.S. Individual Life Insurance Sales

Size it up — quarterly U.S. individual life insurance sales results reflecting 85 percent of the premium market, as well as annual industry estimates and the comprehensive U.S. Individual Life Insurance Yearbook. New 3Q 2024 Data.

Individual Life Combination Products

A detailed look at the state of the combination product market. New 2024 Mid-Year Review.

Canadian Individual Critical Illness Insurance Sales

Hit your target? Benchmark individual critical illness new sales, in-force business, and growth rates for 16 Canadian companies. New Q2 2024 data.

U.S. Individual Disability Income Insurance Sales

Get a quick look at the most recent individual DI sales and trends in this quarterly benchmark study. New U.S. Individual Disability Income Insurance - Annual Supplement 2023.

U.S. Individual Life Insurance Forecast

What are the expectations for life sales over the next few years? New 2024 - 2027 report.

Canadian Individual Life Insurance Sales

Sales buzz! Get the latest on quarterly individual life insurance sales for Canada. New Q1 2024 data.

U.S. Individual Life Insurance Yearbook

Read the most comprehensive overview of the U.S. individual life insurance market. This includes how consumers feel about the amount of coverage they have and their reasons for owning or not owning.

A Deeper Dive: Life Insurance Sales Series

Take a deeper dive into the diverse features of life insurance products.

U.S. Individual Long-Term Care Insurance Sales and In-Force

Find it here — midyear and year-end sales and in-force benchmarks for individual long-term care insurance in the U.S. market. (Updated June 4, 2024)

U.S. Individual Life Insurance: COVID-19 Mortality Experience Study

Explore the impact of COVID-19 on individual life insurance claims experience.

Canadian Individual Life Insurance Sales Forecast

Individual life insurance sales estimates and forecast for Canada.

U.S. Individual Life — Quarterly COVID-19 Reported Claims Updates

These quarterly reports provide an update of COVID-19 and pandemic related reported claims. Data from 32 companies representing approximately 72 percent of the industry face amount in-force are included in this analysis. LIMRA, RGA, TAI, and the SOA jointly collected the data supporting the results of this report.

Stable Value and Funding Agreement Products Sales and Assets

See what the survey says . . . about bank and insurance company sales and asset data by major product line in a study jointly sponsored by the Secure Retirement Institute and the Stable Value Investment Association.

Annuity

U.S. Individual Annuity Market

Access your one-stop shop for U.S. annuity sales data — benchmark sales and analysis for a range of annuity products, reported by distribution channels and market types. New Q2 2024 Traditional Variable Annuity Market data.

Canadian Individual Annuities

Benchmark sales for a range of fixed and segregated fund contracts; by distribution system and province. New Q2 2024 GLIMPSE data.

U.S. Individual Annuity Yearbook

How did sales of individual annuities fare in 2023? Read the most comprehensive overview and gain insights to the key factors impacting the individual annuity market.

Group Annuity Risk Transfer

Understand the trends from the quarterly sales, asset, and contract data in the group annuity risk transfer market.

Fixed Indexed Annuity Experience Study

See how owners are utilizing their Fixed Indexed Annuities (FIA).

Annuity Buyer Metrics

An annual buyer study providing insight into who is buying annuities and why they are turning to individual annuity products.

Variable Annuity Guaranteed Living Benefits Utilization Study (VAGLBUS)

Learn more about benefit utilization - as well as the connection with behaviors such as withdrawals and persistency - to assist with assessing and managing the long-term risks of these VA GLBs.

Canadian Segregated Funds Product Experience Study

Learn about Canadian segregated funds product policyholder behavior and mortality experience, key risk factors that materially impact the cost of guaranteed death, maturity, and withdrawal benefits provided by segregated funds products.

Bank Annuity Sales

Benchmark sales for a range of annuity products, such as variable, indexed, fixed-rate deferred, and income annuities in the bank channel.

Workplace Benefits

U.S. Workplace Benefits Disability Insurance Sales and In Force

Step right up for the latest sales trends in the U.S. workplace-benefits market for disability insurance. New 3Q 2024 data.

U.S. Worksite/Voluntary Sales and In Force

Results are in! View the latest market stats on 100 percent-employee-paid products sold at the workplace. New Q3 2024 Data.

U.S. Workplace Benefits Life Insurance Sales and In Force

Breaking news — see the latest market results for life insurance products sold at the workplace. New Q3 2024 data.

U.S. Workplace Supplemental Health Insurance

Get a quick look at how the workplace supplemental health market is performing. Identify trends within the industry as well as among your peers. New Q3 2024 data.

Canadian Group Life and Health Insurance Sales

Don't miss the latest sales trends in the Canadian group insurance market for life, long-term disability, and other types of health insurance. New 3Q 2024 data.

U.S. Workplace Dental and Vision Sales and In Force

Schedule your check-up on the latest market results for dental and vision products sold in the workplace. New 3Q 2024 data.

U.S. Workplace Benefits Yearbook

Read the most comprehensive overview of the U.S. workplace benefits market, including sales and in-force results and historical trends.

Canada

Canadian Individual Life Insurance Sales

Sales buzz! Get the latest on quarterly individual life insurance sales for Canada. New Q1 2024 data.

Canadian Individual Annuities

Benchmark sales for a range of fixed and segregated fund contracts; by distribution system and province. New Q2 2024 GLIMPSE data.

Canadian Group Life and Health Insurance Sales

Don't miss the latest sales trends in the Canadian group insurance market for life, long-term disability, and other types of health insurance. New 3Q 2024 data.

Canadian Sales Force and Retention

Calendar-year retention of the Canadian career agent sales force. New 2023 data.

Canadian Individual Critical Illness Insurance Sales

Hit your target? Benchmark individual critical illness new sales, in-force business, and growth rates for 16 Canadian companies. New Q2 2024 data.

The Canadian Pension Market

This quarterly survey benchmarks Canadian pension sales and member activity.

All Other Benchmark Research

FP (Agent) Production and Retention

Trending now! Follow the annual stats on retention, production performance, and earnings of full-time Financial Professionals (FPs/agents). 2022 Report now available.

The Canadian Pension Market

This quarterly survey benchmarks Canadian pension sales and member activity.

Canadian Sales Force and Retention

Calendar-year retention of the Canadian career agent sales force. New 2023 data.

Multiple-Line Exclusive Agency (MLEA) Recruiting Trends

This study tracks MLEA recruiting trends on a semi-annual basis including inexperienced versus experienced and male versus female metrics.

Career FP (Agent) Recruiting

LIMRA’s recruiting studies, conducted semi-annually, track the number of new hires with corresponding periods from the previous year.

Bank Life Insurance Sales

LIMRA's bank life insurance sales quarterly benchmark.

GDC-Based Compensation Practices

Take a look at how companies are incorporating GDC-based compensation into their financial professionals' compensation plans — for both insurance and investment products.

Fact Book on Retirement Income

The Fact Book provides an analysis of the retirement income market by different segments, demographics, or retirement status.

MLEA Compensation, Production, and Retention

Up or down? View the annual trends on retention, production performance, and earnings of multiple-line exclusive (MLEA) agents.

Registered Investment Advisor Quarterly Sentiment Study

This study looks at the key themes relevant to registered investment advisors in the prior quarter.

U.S. Wholesaler Company Practices and Compensation

LIMRA’s annual Wholesaler Company Practices and Compensation Study provides an opportunity for companies to understand how wholesaling organizations that support both insurance and investment products are compensated.

Yearbooks

U.S. Individual Life Insurance Yearbook

Read the most comprehensive overview of the U.S. individual life insurance market. This includes how consumers feel about the amount of coverage they have and their reasons for owning or not owning.

U.S. Individual Annuity Yearbook

How did sales of individual annuities fare in 2023? Read the most comprehensive overview and gain insights to the key factors impacting the individual annuity market.

U.S. Workplace Benefits Yearbook

Read the most comprehensive overview of the U.S. workplace benefits market, including sales and in-force results and historical trends.

Credible Benchmarks: Lighting the Path to Industry Growth

U.S. Individual Life Combination Products 2024 Mid-Year Review

U.S. Workplace Benefits Disability Insurance (2024,3rd Quarter)

U.S. Individual Disability Income Insurance Sales (2024, 3rd Quarter)

Canadian Individual Critical Illness Insurance Sales (2024, 3rd uarter)