
Credible Benchmarks: Lighting the Path to Industry Growth
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Our benchmarks light the path to growth, delivering industry-driven insights with unmatched credibility and a visionary outlook.
Insurance Benchmarks Annuity Benchmarks Workplace Benefits Benchmarks Canadian Benchmarks Yearbooks Forecasts |
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Insurance
U.S. Monthly Individual Life Sales
Get the latest monthly individual life sales and application trends. New January 2025 and December 2024 data.
U.S. Individual Life Insurance Sales
Size it up — quarterly U.S. individual life insurance sales results reflecting 85 percent of the premium market, as well as annual industry estimates and the comprehensive U.S. Individual Life Insurance Yearbook. New 4Q 2024 Data.
Canadian Individual Life Insurance Sales
Sales buzz! Get the latest on quarterly individual life insurance sales for Canada. New Q4 2024 sales data and technical report, plus 2023 Annual Canadian Individual Life Insurance Sales Supplement.
U.S. Individual Disability Income Insurance Sales
Get a quick look at the most recent individual DI sales and trends in this quarterly benchmark study. New 4Q 2024 data.
Individual Life Combination Products
A detailed look at the state of the combination product market. New 2024 Mid-Year Review.
Canadian Individual Critical Illness Insurance Sales
Hit your target? Benchmark individual critical illness new sales, in-force business, and growth rates for 16 Canadian companies. New Q2 2024 data.
U.S. Individual Life Insurance Forecast
What are the expectations for life sales over the next few years? New 2024 - 2027 report.
U.S. Individual Life Insurance Yearbook
Read the most comprehensive overview of the U.S. individual life insurance market. This includes how consumers feel about the amount of coverage they have and their reasons for owning or not owning.
A Deeper Dive: Life Insurance Sales Series
Take a deeper dive into the diverse features of life insurance products.
U.S. Individual Long-Term Care Insurance Sales and In-Force
Find it here — midyear and year-end sales and in-force benchmarks for individual long-term care insurance in the U.S. market. (Updated June 4, 2024)
U.S. Individual Life Insurance: COVID-19 Mortality Experience Study
Explore the impact of COVID-19 on individual life insurance claims experience.
Canadian Individual Life Insurance Sales Forecast
Individual life insurance sales estimates and forecast for Canada.
U.S. Individual Life — Quarterly COVID-19 Reported Claims Updates
These quarterly reports provide an update of COVID-19 and pandemic related reported claims. Data from 32 companies representing approximately 72 percent of the industry face amount in-force are included in this analysis. LIMRA, RGA, TAI, and the SOA jointly collected the data supporting the results of this report.
Stable Value and Funding Agreement Products Sales and Assets
See what the survey says . . . about bank and insurance company sales and asset data by major product line in a study jointly sponsored by the Secure Retirement Institute and the Stable Value Investment Association.
Annuity
Annuity Sales: Strategic Insights and Future Market Trends
In 2024, annuity sales hit $434.1B, up 13% from 2023. Driven by economic conditions, interest rates, and aging population. High demand for protected growth and guaranteed income.
U.S. Individual Annuity Market
Access your one-stop shop for U.S. annuity sales data — benchmark sales and analysis for a range of annuity products, reported by distribution channels and market types. New Q3 2024 traditional variable annuity market data.
Canadian Individual Annuities
Benchmark sales for a range of fixed and segregated fund contracts; by distribution system and province. New Q2 2024 data.
U.S. Individual Annuity Market Forecast
What are the expectations for annuity sales over the next few years?
U.S. Individual Annuity Yearbook
How did sales of individual annuities fare in 2023? Read the most comprehensive overview and gain insights to the key factors impacting the individual annuity market.
Group Annuity Risk Transfer
Understand the trends from the quarterly sales, asset, and contract data in the group annuity risk transfer market.
Fixed Indexed Annuity Experience Study
See how owners are utilizing their Fixed Indexed Annuities (FIA).
Annuity Buyer Metrics
An annual buyer study providing insight into who is buying annuities and why they are turning to individual annuity products.
Variable Annuity Guaranteed Living Benefits Utilization Study (VAGLBUS)
Learn more about benefit utilization - as well as the connection with behaviors such as withdrawals and persistency - to assist with assessing and managing the long-term risks of these VA GLBs.
Canadian Segregated Funds Product Experience Study
Learn about Canadian segregated funds product policyholder behavior and mortality experience, key risk factors that materially impact the cost of guaranteed death, maturity, and withdrawal benefits provided by segregated funds products.
Bank Annuity Sales
Benchmark sales for a range of annuity products, such as variable, indexed, fixed-rate deferred, and income annuities in the bank channel.
Workplace Benefits
Canadian Group Life and Health Insurance Sales
Don't miss the latest sales trends in the Canadian group insurance market for life, long-term disability, and other types of health insurance. New 4Q 2024 data.
U.S. Workplace Benefits Disability Insurance Sales and In Force
Step right up for the latest sales trends in the U.S. workplace-benefits market for disability insurance. New 3Q 2024 data.
U.S. Worksite/Voluntary Sales and In Force
Results are in! View the latest market stats on 100 percent-employee-paid products sold at the workplace. New Q3 2024 Data.
U.S. Workplace Benefits Life Insurance Sales and In Force
Breaking news — see the latest market results for life insurance products sold at the workplace. New Q3 2024 data.
U.S. Workplace Supplemental Health Insurance
Get a quick look at how the workplace supplemental health market is performing. Identify trends within the industry as well as among your peers. New Q3 2024 data.
U.S. Workplace Dental and Vision Sales and In Force
Schedule your check-up on the latest market results for dental and vision products sold in the workplace. New 3Q 2024 data.
U.S. Workplace Benefits Yearbook
Read the most comprehensive overview of the U.S. workplace benefits market, including sales and in-force results and historical trends.
- Research Abstract
- Research Benchmark
- Consumer
- Customer Experience
- Generations
- Multicultural Markets
- Wealth Markets
- Employer
- Non-Profits
- Private Employers
- Public Employers
- Small Businesses
- Workplace Benefits
- Voluntary/100% Employee Paid
- Retirement
- Retirement, Institutional/Workplace
- Retirees and Pre-Retirees
- Insurance Products
- Combination Products
- Critical Illness
- Dental Insurance
- Disability Insurance
- Long-Term Care Insurance
- Supplemental Health
Canada
Canadian Individual Life Insurance Sales
Sales buzz! Get the latest on quarterly individual life insurance sales for Canada. New Q4 2024 sales data and technical report, plus 2023 Annual Canadian Individual Life Insurance Sales Supplement.
Canadian Individual Annuities
Benchmark sales for a range of fixed and segregated fund contracts; by distribution system and province. New Q2 2024 data.
Canadian Group Life and Health Insurance Sales
Don't miss the latest sales trends in the Canadian group insurance market for life, long-term disability, and other types of health insurance. New 4Q 2024 data.
Canadian Sales Force and Retention
Calendar-year retention of the Canadian career agent sales force. New 2023 data.
Canadian Individual Critical Illness Insurance Sales
Hit your target? Benchmark individual critical illness new sales, in-force business, and growth rates for 16 Canadian companies. New Q2 2024 data.
The Canadian Pension Market
This quarterly survey benchmarks Canadian pension sales and member activity. New Q2 2024 market report and glimpse.
All Other Benchmark Research
Career FP (Agent) Recruiting
These studies track the number of financial professionals (agents) recruited and hired by U.S. and Canadian companies in the agency-building/affiliated distribution channel. New 2024 data.
FP (Agent) Production and Retention
Trending now! Follow the annual stats on retention, production performance, and earnings of full-time Financial Professionals (FPs/agents). 2022 Report now available.
The Canadian Pension Market
This quarterly survey benchmarks Canadian pension sales and member activity. New Q2 2024 market report and glimpse.
Canadian Sales Force and Retention
Calendar-year retention of the Canadian career agent sales force. New 2023 data.
Multiple-Line Exclusive Agency (MLEA) Recruiting Trends
This study tracks MLEA recruiting trends on a semi-annual basis including inexperienced versus experienced and male versus female metrics.
Bank Life Insurance Sales
LIMRA's bank life insurance sales quarterly benchmark.
GDC-Based Compensation Practices
Take a look at how companies are incorporating GDC-based compensation into their financial professionals' compensation plans — for both insurance and investment products.
Fact Book on Retirement Income
The Fact Book provides an analysis of the retirement income market by different segments, demographics, or retirement status.
MLEA Compensation, Production, and Retention
Up or down? View the annual trends on retention, production performance, and earnings of multiple-line exclusive (MLEA) agents.
Registered Investment Advisor Quarterly Sentiment Study
This study looks at the key themes relevant to registered investment advisors in the prior quarter.
U.S. Wholesaler Company Practices and Compensation
LIMRA’s annual Wholesaler Company Practices and Compensation Study provides an opportunity for companies to understand how wholesaling organizations that support both insurance and investment products are compensated.
Yearbooks

U.S. Individual Life Insurance Yearbook
Read the most comprehensive overview of the U.S. individual life insurance market. This includes how consumers feel about the amount of coverage they have and their reasons for owning or not owning.

U.S. Individual Annuity Yearbook
How did sales of individual annuities fare in 2023? Read the most comprehensive overview and gain insights to the key factors impacting the individual annuity market.

U.S. Workplace Benefits Yearbook
Read the most comprehensive overview of the U.S. workplace benefits market, including sales and in-force results and historical trends.
- Research Abstract
- Research Benchmark
- Consumer
- Customer Experience
- Generations
- Multicultural Markets
- Wealth Markets
- Employer
- Non-Profits
- Private Employers
- Public Employers
- Small Businesses
- Workplace Benefits
- Voluntary/100% Employee Paid
- Retirement
- Retirement, Institutional/Workplace
- Retirees and Pre-Retirees
- Insurance Products
- Combination Products
- Critical Illness
- Dental Insurance
- Disability Insurance
- Long-Term Care Insurance
- Supplemental Health
Forecasts

Workplace Life and Disability Benefits Forecasts for 2024 – 2027: Success Depends on Navigating New Headwinds
Explore what is behind the numbers driving LIMRA’s forecast for the workplace life and disability benefits markets.

U.S. Individual Life Insurance Forecast
What are the expectations for life sales over the next few years? New 2024 - 2027 report.

U.S. Individual Annuity Market Forecast
What are the expectations for annuity sales over the next few years?