Credible Benchmarks: Lighting the Path to Industry Growth
Find the Latest Data and Trends You Need to Plan for Success
Our benchmarks light the path to growth, delivering industry-driven insights with unmatched credibility and a visionary outlook.
| Insurance Benchmarks Annuity Benchmarks Workplace Benefits Benchmarks Canadian Benchmarks Yearbooks Forecasts |
Note: You must be logged in to view the benchmarks. Don't have a LIMRA account? Create one here.
Insurance
U.S. Monthly Individual Life Sales
Get the latest monthly individual life sales and application trends. New September 2024 data.
U.S. Individual Life Insurance Sales
Size it up — quarterly U.S. individual life insurance sales results reflecting 85 percent of the premium market, as well as annual industry estimates and the comprehensive U.S. Individual Life Insurance Yearbook. New 2Q 2024 Data.
U.S. Individual Disability Income Insurance Sales
Get a quick look at the most recent individual DI sales and trends in this quarterly benchmark study. New U.S. Individual Disability Income Insurance - Annual Supplement 2023.
U.S. Individual Life Insurance Forecast
What are the expectations for life sales over the next few years? New 2024 - 2027 report.
U.S. Workplace Benefits Life Insurance Sales and In Force
Breaking news — see the latest market results for life insurance products sold at the workplace. New Q2 2024 featured research infographic.
U.S. Worksite/Voluntary Sales and In Force
Results are in! View the latest market stats on 100 percent-employee-paid products sold at the workplace. New Q2 2024 Data.
Canadian Individual Critical Illness Insurance Sales
Hit your target? Benchmark individual critical illness new sales, in-force business, and growth rates for 16 Canadian companies. New Q2 2024 data.
Canadian Individual Life Insurance Sales
Sales buzz! Get the latest on quarterly individual life insurance sales for Canada. New Q1 2024 data.
U.S. Workplace Benefits Disability Insurance Sales and In Force
Step right up for the latest sales trends in the U.S. workplace-benefits market for disability insurance. New 2Q 2024 data.
U.S. Workplace Dental and Vision Sales and In Force
Schedule your check-up on the latest market results for dental and vision products sold in the workplace. New 2Q 2024 data.
U.S. Workplace Supplemental Health Insurance
Get a quick look at how the workplace supplemental health market is performing. Identify trends within the industry as well as among your peers. New Q2 2024 data.
Canadian Group Life and Health Insurance Sales
Don't miss the latest sales trends in the Canadian group insurance market for life, long-term disability, and other types of health insurance. New 2Q 2024 data.
Individual Life Combination Products
A detailed look at the state of the combination product market.
U.S. Workplace Benefits Yearbook
Read the most comprehensive overview of the U.S. workplace benefits market, including sales and in-force results and historical trends.
- Research Abstract
- Research Benchmark
- Consumer
- Customer Experience
- Generations
- Multicultural Markets
- Wealth Markets
- Employer
- Non-Profits
- Private Employers
- Public Employers
- Small Businesses
- Workplace Benefits
- Voluntary/100% Employee Paid
- Retirement
- Retirement, Institutional/Workplace
- Retirees and Pre-Retirees
- Insurance Products
- Combination Products
- Critical Illness
- Dental Insurance
- Disability Insurance
- Long-Term Care Insurance
- Supplemental Health
Annuity
U.S. Individual Annuity Market
Access your one-stop shop for U.S. annuity sales data — benchmark sales and analysis for a range of annuity products, reported by distribution channels and market types. New Q3 2024 Benchmark.
Canadian Individual Annuities
Benchmark sales for a range of fixed and segregated fund contracts; by distribution system and province. New Q2 2024 GLIMPSE data.
U.S. Individual Annuity Yearbook
How did sales of individual annuities fare in 2023? Read the most comprehensive overview and gain insights to the key factors impacting the individual annuity market.
Group Annuity Risk Transfer
Understand the trends from the quarterly sales, asset, and contract data in the group annuity risk transfer market.
Fixed Indexed Annuity Experience Study
See how owners are utilizing their Fixed Indexed Annuities (FIA).
Annuity Buyer Metrics
An annual buyer study providing insight into who is buying annuities and why they are turning to individual annuity products.
Variable Annuity Guaranteed Living Benefits Utilization Study (VAGLBUS)
Learn more about benefit utilization - as well as the connection with behaviors such as withdrawals and persistency - to assist with assessing and managing the long-term risks of these VA GLBs.
Canadian Segregated Funds Product Experience Study
Learn about Canadian segregated funds product policyholder behavior and mortality experience, key risk factors that materially impact the cost of guaranteed death, maturity, and withdrawal benefits provided by segregated funds products.
Bank Annuity Sales
Benchmark sales for a range of annuity products, such as variable, indexed, fixed-rate deferred, and income annuities in the bank channel.
Workplace Benefits
U.S. Workplace Benefits Life Insurance Sales and In Force
Breaking news — see the latest market results for life insurance products sold at the workplace. New Q2 2024 featured research infographic.
U.S. Worksite/Voluntary Sales and In Force
Results are in! View the latest market stats on 100 percent-employee-paid products sold at the workplace. New Q2 2024 Data.
U.S. Workplace Benefits Disability Insurance Sales and In Force
Step right up for the latest sales trends in the U.S. workplace-benefits market for disability insurance. New 2Q 2024 data.
U.S. Workplace Dental and Vision Sales and In Force
Schedule your check-up on the latest market results for dental and vision products sold in the workplace. New 2Q 2024 data.
U.S. Workplace Supplemental Health Insurance
Get a quick look at how the workplace supplemental health market is performing. Identify trends within the industry as well as among your peers. New Q2 2024 data.
Canadian Group Life and Health Insurance Sales
Don't miss the latest sales trends in the Canadian group insurance market for life, long-term disability, and other types of health insurance. New 2Q 2024 data.
U.S. Workplace Benefits Yearbook
Read the most comprehensive overview of the U.S. workplace benefits market, including sales and in-force results and historical trends.
- Research Abstract
- Research Benchmark
- Consumer
- Customer Experience
- Generations
- Multicultural Markets
- Wealth Markets
- Employer
- Non-Profits
- Private Employers
- Public Employers
- Small Businesses
- Workplace Benefits
- Voluntary/100% Employee Paid
- Retirement
- Retirement, Institutional/Workplace
- Retirees and Pre-Retirees
- Insurance Products
- Combination Products
- Critical Illness
- Dental Insurance
- Disability Insurance
- Long-Term Care Insurance
- Supplemental Health
Canada
Canadian Individual Life Insurance Sales
Sales buzz! Get the latest on quarterly individual life insurance sales for Canada. New Q1 2024 data.
Canadian Individual Annuities
Benchmark sales for a range of fixed and segregated fund contracts; by distribution system and province. New Q2 2024 GLIMPSE data.
Canadian Group Life and Health Insurance Sales
Don't miss the latest sales trends in the Canadian group insurance market for life, long-term disability, and other types of health insurance. New 2Q 2024 data.
Canadian Individual Critical Illness Insurance Sales
Hit your target? Benchmark individual critical illness new sales, in-force business, and growth rates for 16 Canadian companies. New Q2 2024 data.
The Canadian Pension Market
This quarterly survey benchmarks Canadian pension sales and member activity.
All Other Benchmark Research
The Canadian Pension Market
This quarterly survey benchmarks Canadian pension sales and member activity.
Canadian Sales Force and Retention
Calendar-year retention of the Canadian career agent sales force. New 2023 data.
Multiple-Line Exclusive Agency (MLEA) Recruiting Trends
This study tracks MLEA recruiting trends on a semi-annual basis including inexperienced versus experienced and male versus female metrics.
Career FP (Agent) Recruiting
LIMRA’s recruiting studies, conducted semi-annually, track the number of new hires with corresponding periods from the previous year.
Bank Life Insurance Sales
LIMRA's bank life insurance sales quarterly benchmark.
FP (Agent) Production and Retention
Trending now! Follow the annual stats on retention, production performance, and earnings of full-time Financial Professionals (FPs/agents).
GDC-Based Compensation Practices
Take a look at how companies are incorporating GDC-based compensation into their financial professionals' compensation plans — for both insurance and investment products.
Fact Book on Retirement Income
The Fact Book provides an analysis of the retirement income market by different segments, demographics, or retirement status.
MLEA Compensation, Production, and Retention
Up or down? View the annual trends on retention, production performance, and earnings of multiple-line exclusive (MLEA) agents.
Registered Investment Advisor Quarterly Sentiment Study
This study looks at the key themes relevant to registered investment advisors in the prior quarter.
U.S. Wholesaler Company Practices and Compensation
LIMRA’s annual Wholesaler Company Practices and Compensation Study provides an opportunity for companies to understand how wholesaling organizations that support both insurance and investment products are compensated.
Yearbooks
U.S. Individual Life Insurance Yearbook
Read the most comprehensive overview of the U.S. individual life insurance market. This includes how consumers feel about the amount of coverage they have and their reasons for owning or not owning.
U.S. Individual Annuity Yearbook
How did sales of individual annuities fare in 2023? Read the most comprehensive overview and gain insights to the key factors impacting the individual annuity market.
U.S. Workplace Benefits Yearbook
Read the most comprehensive overview of the U.S. workplace benefits market, including sales and in-force results and historical trends.
- Research Abstract
- Research Benchmark
- Consumer
- Customer Experience
- Generations
- Multicultural Markets
- Wealth Markets
- Employer
- Non-Profits
- Private Employers
- Public Employers
- Small Businesses
- Workplace Benefits
- Voluntary/100% Employee Paid
- Retirement
- Retirement, Institutional/Workplace
- Retirees and Pre-Retirees
- Insurance Products
- Combination Products
- Critical Illness
- Dental Insurance
- Disability Insurance
- Long-Term Care Insurance
- Supplemental Health
Forecasts
A Future View of U.S. Annuity Sales – Entering A New Era: U.S. Individual Annuity Market Forecast 2024-2026
As the pace of change accelerates, this annual update of the U.S. Individual Annuity Forecast explores the future of this market.
U.S. Individual Life Insurance Forecast
What are the expectations for life sales over the next few years? New 2024 - 2027 report.
Workplace Life and Disability Benefits Forecasts for 2023 ‒ 2025
Explore what is behind the numbers driving LIMRA’s forecast for the workplace life and disability benefits markets.