Today’s workplace presents unique opportunities and challenges for engaging today’s consumer. View research and attend networking events for fresh insights that will help you add this channel or improve your results for life and health insurance, retirement, and other products.
Carriers wrote more than $3.37 billion in 2025 total new annualized premium sales through September, a 3% decrease over the same period of 2024.
As workforce expectations evolve, employers are embracing a more strategic, inclusive, and tech-forward approach to benefits, balancing cost concerns with the need for personalization and flexibility. The integration of digital tools, AI, and broker expertise will enable organizations to better meet the diverse needs of both traditional and freelance talent.
What do employee benefit brokers consider most important in recommending workplace benefit carriers to their clients?
See the Retail Distribution page for individual/retail distribution research.
Mar 18, 2026
Sales buzz! Get the latest on quarterly individual life insurance sales for Canada. New Q4 2025 data,
Mar 13, 2026
Hit your target? Benchmark individual critical illness new sales, in-force business, and growth rates for 16 Canadian companies. New Q2 2025 data.
Mar 13, 2026
Size it up — quarterly U.S. individual life insurance sales results reflecting 85 percent of the premium market, as well as annual industry estimates and the comprehensive U.S. Individual Life Insurance Yearbook. New Q4 2025 data.
Mar 13, 2026
In 2025, LIMRA’s bi-yearly plan sponsor survey looked at the number of investment options offered by their DC plans, segmenting responses by investment menu size — creating four categories: <10, 10–14, 15–29, and 30+.
Mar 12, 2026
LIMRA and NAILBA have collaborated for five consecutive years to learn more about BGAs and IMOs in the United States. Explore the Series.
Mar 9, 2026
Key metrics from the annual benchmarking study which help participants track field activity and sales performance. 2024 Report now available.
Learn the latest developments in sales through agents and advisors, websites, direct marketing, and more.
Explore LIMRA’s United States and Canadian sales compensation research, events, and news.
Examine the life, health, and related employee benefits marketplace from the carrier, employer, employee, and distributor perspectives. New Featured Research — Workplace Life Q4 Results Infographic.
Learn the latest information about products sold at the workplace. New Q3 2025 Workplace Life Insurance Sales infographic and Q3 benchmark trends.
Understand the impact of technology on workplace benefits enrollment and administration.
