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Experience Studies

LIMRA’s Experience Studies Program

Benchmark your key product risks and your company’s product experience against the industry as a whole or against specific sub-segments of the industry.

About LIMRA’s Experience Studies Program

LIMRA’s experience studies allow you to understand industry product profitability experience by key financial risk factors.  This data allows companies to compare their own product performance against the industry or a segment of the industry.  It also provides valuable inputs to the annual product assumption setting process as companies examine their recent results and set their internal expectations regarding the future.  Product experience includes: mortality, claims, lapse/surrender, benefit utilization, benefit election, and withdrawal activity for the following product lines.

In 2021, we partnered with the Society of Actuaries (SOA) to bring a new line of research studies to our members. Experience Studies Pro offers a wide range of industry experience studies covering diverse insurance product lines such as retail life, pension, workplace, and more.

With Experience Studies Pro, you can choose to be part of the study data, or simply purchase the study to see the results once it’s released. After purchasing the study on SOA’s website, you are able to access the study dashboards on LIMRA’s Experience Studies Pro page.

Annuity Experience Studies

Access these previous experience studies listed below as part of your member benefits. If you do not see a study you’d like to access, please contact our InfoCenter.

Variable Annuity Guaranteed Living Benefit Election Tracking

Variable Annuity Guaranteed Living Benefit Election Tracking

Variable Annuity Guaranteed Living Benefits Utilization Study (VAGLBUS)

Learn more about benefit utilization - as well as the connection with behaviors such as withdrawals and persistency - to assist with assessing and managing the long-term risks of these VA GLBs.

Deferred Annuity Persistency (2007)

This study examines the surrender activity of deferred annuities by selected product, customer, and distribution characteristics.

Canadian Segregated Funds Product Experience Study

Learn about Canadian segregated funds product policyholder behavior and mortality experience, key risk factors that materially impact the cost of guaranteed death, maturity, and withdrawal benefits provided by segregated funds products.

Life Experience Studies

Access these previous experience studies listed below as part of your member benefits. If you do not see a study you’d like to access, please contact our InfoCenter.

U.S. Individual Life Insurance: COVID-19 Mortality Experience Study

Explore the impact of COVID-19 on individual life insurance claims experience.

U.S. Individual Life Insurance Persistency

Must all good things come to an end? See what's happening with U.S. individual life insurance product persistency at the industry level for benchmarking, product development, and planning - including guaranteed issue and simplified issue.

Flexible Premium Universal Life Products: Lapse/Surrender and Premium Persistency Experience Study

Read the first-ever study of universal life insurance premium persistency experience. This is a key risk influencing the profitability of secondary guarantee products and products that are marketed and sold for traditional protection and savings accumulation purposes.

Other Product Experience Studies

Access these previous experience studies listed below as part of your member benefits. If you do not see a study you’d like to access, please contact our InfoCenter.

U.S. Individual Disability Income Insurance Persistency

Product line lapse statistics for the U.S. individual disability income insurance industry.

U.S. Long-Term Care Insurance Persistency

Long-lasting benefit? Find out about U.S. industry long-term care insurance product-persistency experience benchmarking, product development, and planning.

Final Expense Insurance Study

Learn about the final expense market including sales volumes, inforce premium, new business processing, policy statistics, and product performance.

About Marianne Purushotham

Marianne Purushotham, FSA, MAAA

Marianne Purushotham is responsible for LIMRA and LOMA’s data analysis and statistical modeling functions including applications of predictive analytics to life and health insurance industry problems. She also manages LIMRA and LOMA’s strategic research partnership with the Society of Actuaries which includes studies of industry experience related to various insurance product lines. 

Prior to her current position, Purushotham worked in both insurance company and actuarial consulting roles where her areas of specialization included pricing, valuation, financial reporting, assumption review, and experience analysis for life, annuity and health products.

Purushotham holds a Bachelor of Arts in Mathematics from Middlebury College and a Master of Science in Applied Mathematics from Virginia Polytechnic Institute.

Work Phone: (860) 298-3835

mpurushotham@limra.com

About our Partnership with the SOA Research Institute

In the fall of 2021, LIMRA and the Society of Actuaries (SOA) Research Institute began a new three-year partnership to collect and process data to be used in industry-wide experience studies. Initial studies will focus on U.S. life industry products; future projects may cover life, health and retirement sectors. You can read more in our news release.

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