Insurance Research

Find the insights and benchmarks you need to make strategic decisions and grow sales. You will find actionable information on these and more:

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Featured Life Insurance Research Latest Insurance Research Life Insurance Benchmark Studies

Featured Insurance Research

Life Insurance Sales: Trends and Future Outlook

2024 life insurance premium reached record-breaking levels totaling $15.9 billion, up 3% from 2023, while policy sales remained level.

Insights on the Consumer Decision-Making Process for Life Insurance: What Matters Most (for Whom)?

Learn what consumers value most, and the tradeoffs they are willing to make, when choosing a life insurance product.

Inflation Impact: Perception and Reality in Life Sales Data

A Shifting Market: Understanding the changes and challenges.

U.S. Individual Life Insurance Yearbook

Read the most comprehensive overview of the U.S. individual life insurance market. This includes how consumers feel about the amount of coverage they have and their reasons for owning or not owning.

U.S. Individual Life Insurance Forecast

What are the expectations for life sales over the next few years? New 2024 - 2027 report.

Life Insurance Sales: Trends and Future Outlook (Infographic)

2024 life insurance premium reached record-breaking levels totaling $15.9 billion, up 3% from 2023, while policy sales remained level.

Life Insurance Sales: Trends and Future Outlook

Life insurance premiums reached $15.9 billion in 2024, up 3 percent from 2023. Growth was driven by strong equity markets and innovative product designs. LIMRA’s exclusive forecast anticipates stable sales and no recession; premium growth is expected to stay around 3 percent.

U.S. Consumer Sentiment (January 2025)

In early 2025, political shifts and recent developments appear to be influencing consumer sentiment in various, albeit foreseeable, ways.

Consumer Perspectives on Long-Term Care and Insurance Update

LIMRA checked in with consumers on their interest in life long-term care combination products and how they would prefer to receive care when it is their turn.

Inside the Intermediary 4.0: A LIMRA-NAILBA Study – BGA and IMO Survey Results

LIMRA and NAILBA conducted the fourth annual intermediary study to learn more about BGAs and IMOs.

Latest Insurance Research

Life Insurance Sales: Trends and Future Outlook (Infographic)

Mar 25, 2025

2024 life insurance premium reached record-breaking levels totaling $15.9 billion, up 3% from 2023, while policy sales remained level.

Life Insurance Sales: Trends and Future Outlook

Mar 25, 2025

Insights on the Consumer Decision-Making Process for Life Insurance: What Matters Most (for Whom)?

Feb 28, 2025

Learn what consumers value most, and the tradeoffs they are willing to make, when choosing a life insurance product.

U.S. Consumer Sentiment (January 2025)

Feb 24, 2025

In early 2025, political shifts and recent developments appear to be influencing consumer sentiment in various, albeit foreseeable, ways.

Consumer Perspectives on Long-Term Care and Insurance Update

Feb 4, 2025

LIMRA checked in with consumers on their interest in life long-term care combination products and how they would prefer to receive care when it is their turn.

Inside the Intermediary 4.0: A LIMRA-NAILBA Study – BGA and IMO Survey Results

Jan 20, 2025

LIMRA and NAILBA conducted the fourth annual intermediary study to learn more about BGAs and IMOs.

Insurance Benchmark Studies

Our benchmarks light the path to growth, delivering industry-driven insights with unmatched credibility and a visionary outlook.

U.S. Individual Life Insurance Sales

Mar 20, 2025

Size it up — quarterly U.S. individual life insurance sales results reflecting 85 percent of the premium market, as well as annual industry estimates and the comprehensive U.S. Individual Life Insurance Yearbook. New 4Q 2024 Data.

U.S. Monthly Individual Life Sales

Mar 5, 2025

Get the latest monthly individual life sales and application trends. New January 2025 and December 2024 data.

U.S. Individual Life Insurance Yearbook

Aug 1, 2024

Read the most comprehensive overview of the U.S. individual life insurance market. This includes how consumers feel about the amount of coverage they have and their reasons for owning or not owning.

A Deeper Dive: Life Insurance Sales Series

Jun 14, 2024

Take a deeper dive into the diverse features of life insurance products.

U.S. Individual Life Insurance Forecast

Nov 14, 2024

What are the expectations for life sales over the next few years? New 2024 - 2027 report.

Bank Life Insurance Sales

Dec 20, 2023

LIMRA's bank life insurance sales quarterly benchmark.

Individual Life Combination Products

Dec 17, 2024

A detailed look at the state of the combination product market. New 2024 Mid-Year Review.

U.S. Individual Disability Income Insurance Sales

Mar 12, 2025

Get a quick look at the most recent individual DI sales and trends in this quarterly benchmark study. New 4Q 2024 data.

U.S. Individual Long-Term Care Insurance Sales and In-Force

Jun 4, 2024

Find it here — midyear and year-end sales and in-force benchmarks for individual long-term care insurance in the U.S. market. (Updated June 4, 2024)

U.S. Long-Term Care Insurance Persistency

Feb 12, 2021

Long-lasting benefit? Find out about U.S. industry long-term care insurance product-persistency experience benchmarking, product development, and planning.

Canadian Individual Life Insurance Sales

Mar 14, 2025

Sales buzz! Get the latest on quarterly individual life insurance sales for Canada. New Q4 2024 sales data and technical report, plus 2023 Annual Canadian Individual Life Insurance Sales Supplement.

Canadian Group Life and Health Insurance Sales

Feb 3, 2025

Don't miss the latest sales trends in the Canadian group insurance market for life, long-term disability, and other types of health insurance. New 4Q 2024 data.

Canadian Individual Critical Illness Insurance Sales

Mar 24, 2025

Hit your target? Benchmark individual critical illness new sales, in-force business, and growth rates for 16 Canadian companies. New Q4 2024 data.

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Related On-Demand Webinars

Watch anytime, anywhere.

Securing the Future: A Generational Shift Is Underway

New data from the 2024 Insurance Barometer Study, from LIMRA and Life Happens, suggest that life insurance ownership remained steady with half of Americans reporting they have coverage.

U.S. Individual Life Insurance Sales Forecast 2024-2027

2/11/2025, 1 - 2 p.m.

Please join Karen Terry and Bryan Hodgens to review the highlights of 2024 sales and LIMRA's forecast for 2025 and beyond.

LinkedIn LIVE: Industry Insights With Bryan Hodgens — What's Ahead for Retail Life and Annuity Sales in 2025?

1/7/2025 - This month, Bryan Hodgens, senior vice president and head of LIMRA research, and John Carroll, senior vice president and head of Life & Annuities, discuss the factors LIMRA expects to have the greatest impact in 2025 and share LIMRA’s forecast on how the life insurance and annuity markets will perform.

LinkedIn LIVE: Industry Insights With Bryan Hodgens — What's Ahead for Retail Life and Annuity Sales in 2025?

1/7/2025, 2 - 2:30 p.m. ET

Join Bryan Hodgens, senior vice president and head of LIMRA research, and John Carroll, senior vice president and head of Life & Annuities, as they discuss the factors LIMRA expects to have the greatest impact in 2025 and share LIMRA’s forecast on how the life insurance and annuity markets will perform.