2025 Insurance Barometer Study

This annual study from LIMRA and Life Happens focuses on the attitudes and behaviors of American adults with regard to life insurance.

• Research Abstract
• Distribution Channels
• Consumer
• Customer Experience
• Generations
• Multicultural Markets
• Individual Insurance
• Technology
• Innovation
• Social Media
• Insurance Products
• Combination Products
• Life Insurance
• Marketing

Life Insurance Sales: Trends and Future Outlook

2024 life insurance premium reached record-breaking levels totaling $15.9 billion, up 3% from 2023, while policy sales remained level.

• Individual Insurance
• Insurance Products
• Life Insurance

Opportunities in Underserved Markets: Young Consumers' Life Insurance Expectations and Experiences

This study offers insights to provide direction for carriers looking to successfully connect with young consumers and assist in fulfilling their insurance coverage needs.

• Research Abstract
• Consumer
• Customer Experience
• Generations
• Individual Insurance
• Insurance Products
• Life Insurance
• Marketing

Insights on the Consumer Decision-Making Process for Life Insurance: What Matters Most (for Whom)?

Learn what consumers value most, and the tradeoffs they are willing to make, when choosing a life insurance product.

• Research Abstract
• Consumer
• Customer Experience
• Insurance Products
• Life Insurance
• Operations/Administration
• Underwriting

Inflation Impact: Perception and Reality in Life Sales Data

A Shifting Market: Understanding the changes and challenges.

• Research Abstract
• Consumer
• Individual Insurance
• Insurance Products
• Life Insurance

U.S. Individual Life Insurance Yearbook

Read the most comprehensive overview of the U.S. individual life insurance market. This includes how consumers feel about the amount of coverage they have and their reasons for owning or not owning. 2024 data now available.

• Research Abstract
• Research Benchmark
• Distribution Channels
• Individual Insurance
• Insurance Products
• Life Insurance

U.S. Individual Life Insurance Forecast

What are the expectations for life sales over the next few years? New 2024 - 2027 report.

• Research Abstract
• Research Benchmark
• Distribution Channels
• Individual Insurance
• Insurance Products
• Life Insurance

Empowering Decisions and Strengthening Connections

A 42% protection gap in life insurance reveals a $51B growth opportunity. Discover how carriers can unlock this opportunity.

• Research Abstract
• Distribution Channels
• Banks/Bancassurance
• Full Service Broker-Dealer
• Independent Broker-Dealer
• Registered Investment Advisor (RIA/IAR)
• Agency Building
• Multiple Line Exclusive Agency (MLEA)
• Independent Agency/Brokerage
• Independent Distribution Networks (BGAs/IMOs)
• Direct-to-Consumer
• Individual Insurance
• Insurance Products
• Life Insurance

Empowering Decisions and Strengthening Connections

A 42% protection gap in life insurance reveals a $51B growth opportunity. Discover how carriers can unlock this opportunity.

• Research Abstract
• Distribution Channels
• Banks/Bancassurance
• Full Service Broker-Dealer
• Independent Broker-Dealer
• Registered Investment Advisor (RIA/IAR)
• Agency Building
• Multiple Line Exclusive Agency (MLEA)
• Independent Agency/Brokerage
• Independent Distribution Networks (BGAs/IMOs)
• Direct-to-Consumer
• Individual Insurance

Bridging the Gap: Empowering Hispanic Consumers in the Life Insurance Market

Explore key data driving the coverage gap and strategies to turn interest into action.

• Research Abstract
• Consumer
• Customer Experience
• Generations
• Multicultural Markets
• Women
• Individual Insurance
• Technology
• Social Media
• Insurance Products
• Life Insurance
• Marketing

Insights and Trends

Uncover a wide range of research from LIMRA on life insurance, annuities and workplace benefits, and review LOMA Information Center briefs, quick queries and relevant reports on a variety of topics.

Scrolling for Security: Social Media and Life Insurance

Explore how young consumers are leveraging social media to navigate life insurance options. Uncover the most influential platforms and their impact on decision making.

Term Life Insurance Sales: What Is Driving the Surge?

LIMRA’s recent survey highlights the steady growth of term life insurance sales. Learn what carriers are doing to drive growth and what is expected to affect term life sales in the future.

Delegating the Decision: ‘You Handle It for Us’

As financial situations grow more complex, many Americans are delegating decision-making and investment management to their FPs. How can FPs handle this increasing workload?

Product Innovation: Global Trends in Life Insurance

Carriers worldwide are changing their product strategies to meet consumers’ evolving needs. Read on to discover some of the innovative products insurers are now offering.