Insurance Research

Find the insights and benchmarks you need to make strategic decisions and grow sales. You will find actionable information on these and more:

Developing and pricing products
Today’s changing consumers
Employer and employee perspectives and actions
Effective sales, sales processing, and service practices
Unbiased benchmarks

Featured Life Insurance Research Latest Insurance Research Life Insurance Benchmark Studies

Featured Insurance Research

Retail Life Insurance New Premium on Pace to Notch Another Record Year

Total new annualized premium increased 6% to $3.9 billion.

Infographic

Inflation Impact: Perception and Reality in Life Sales Data

A Shifting Market: Understanding the changes and challenges.

U.S. Individual Life Insurance Yearbook

Read the most comprehensive overview of the U.S. individual life insurance market. This includes how consumers feel about the amount of coverage they have and their reasons for owning or not owning.

U.S. Individual Life Insurance Forecast

What are the expectations for life sales over the next few years? New 2024 - 2027 report.

Inside the Intermediary 4.0: A LIMRA-NAILBA Study – BGA and IMO Survey Results

LIMRA and NAILBA conducted the fourth annual intermediary study to learn more about BGAs and IMOs.

The Changing Family: A New Reality for Life Insurance

Over recent decades, numerous fundamental shifts have influenced the structure of the American family. Within the life insurance landscape specifically, these changes present modern and meaningful implications for consumer needs and expectations.

Workplace Life and Disability Benefits Forecasts

Explore what is behind the numbers driving LIMRA’s forecast for the workplace life and disability benefits markets.

The Facts of Life and Annuities: 2024 Update

This compilation of key facts from LIMRA and other sources can be used to educate people about the value of life insurance and annuities.

Collection of Group Disability Insurance, Paid Medical, and Paid Family Leave Claim Benefits’ Taxability Information (Pulse Survey)

This Pulse survey examines how carriers handle group disability insurance, paid medical leave, and paid family leave claim benefits' taxability information.

A Deeper Dive: 2023 Term Life Insurance Sales

This report delivers an in-depth overview of the U.S. term life insurance market.

Latest Insurance Research

Inside the Intermediary 4.0: A LIMRA-NAILBA Study – BGA and IMO Survey Results

Jan 20, 2025

LIMRA and NAILBA conducted the fourth annual intermediary study to learn more about BGAs and IMOs.

The Changing Family: A New Reality for Life Insurance

Jan 13, 2025

The Facts of Life and Annuities: 2024 Update

Dec 18, 2024

This compilation of key facts from LIMRA and other sources can be used to educate people about the value of life insurance and annuities.

A Deeper Dive: 2023 Term Life Insurance Sales

Nov 12, 2024

This report delivers an in-depth overview of the U.S. term life insurance market.

U.S. Consumer Sentiment (October 2024)

Nov 5, 2024

Discover how Americans perceived the economy, their personal finances, and their stress levels ahead of the presidential election.

Strategies and Initiatives for Enhancing Life Insurance Productivity (Infographic)

Oct 8, 2024

Explore the investments and strategies executives are prioritizing to drive distribution productivity in life insurance amidst changing market dynamics.

Insurance Benchmark Studies

Our benchmarks light the path to growth, delivering industry-driven insights with unmatched credibility and a visionary outlook.

U.S. Individual Life Insurance Sales

Dec 10, 2024

Size it up — quarterly U.S. individual life insurance sales results reflecting 85 percent of the premium market, as well as annual industry estimates and the comprehensive U.S. Individual Life Insurance Yearbook. New 3Q 2024 Data.

U.S. Monthly Individual Life Sales

Jan 10, 2025

Get the latest monthly individual life sales and application trends. New November 2024 data.

U.S. Individual Life Insurance Yearbook

Aug 1, 2024

Read the most comprehensive overview of the U.S. individual life insurance market. This includes how consumers feel about the amount of coverage they have and their reasons for owning or not owning.

A Deeper Dive: Life Insurance Sales Series

Jun 14, 2024

Take a deeper dive into the diverse features of life insurance products.

U.S. Individual Life Insurance Forecast

Nov 14, 2024

What are the expectations for life sales over the next few years? New 2024 - 2027 report.

Bank Life Insurance Sales

Dec 20, 2023

LIMRA's bank life insurance sales quarterly benchmark.

Individual Life Combination Products

Dec 17, 2024

A detailed look at the state of the combination product market. New 2024 Mid-Year Review.

U.S. Individual Disability Income Insurance Sales

Dec 16, 2024

Get a quick look at the most recent individual DI sales and trends in this quarterly benchmark study. New 3Q 2024 data.

U.S. Individual Long-Term Care Insurance Sales and In-Force

Jun 4, 2024

Find it here — midyear and year-end sales and in-force benchmarks for individual long-term care insurance in the U.S. market. (Updated June 4, 2024)

U.S. Long-Term Care Insurance Persistency

Feb 12, 2021

Long-lasting benefit? Find out about U.S. industry long-term care insurance product-persistency experience benchmarking, product development, and planning.

Canadian Individual Life Insurance Sales

Jan 10, 2025

Sales buzz! Get the latest on quarterly individual life insurance sales for Canada. New Q3 2024 data.

Canadian Group Life and Health Insurance Sales

Nov 22, 2024

Don't miss the latest sales trends in the Canadian group insurance market for life, long-term disability, and other types of health insurance. New 3Q 2024 data.

Canadian Individual Critical Illness Insurance Sales

Dec 16, 2024

Hit your target? Benchmark individual critical illness new sales, in-force business, and growth rates for 16 Canadian companies. New Q2 2024 data.

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Related On-Demand Webinars

Watch anytime, anywhere.

Securing the Future: A Generational Shift Is Underway

New data from the 2024 Insurance Barometer Study, from LIMRA and Life Happens, suggest that life insurance ownership remained steady with half of Americans reporting they have coverage.

LinkedIn LIVE: Industry Insights With Bryan Hodgens — What's Ahead for Retail Life and Annuity Sales in 2025?

1/7/2025 - This month, Bryan Hodgens, senior vice president and head of LIMRA research, and John Carroll, senior vice president and head of Life & Annuities, discuss the factors LIMRA expects to have the greatest impact in 2025 and share LIMRA’s forecast on how the life insurance and annuity markets will perform.

LinkedIn LIVE: Industry Insights With Bryan Hodgens — What's Ahead for Retail Life and Annuity Sales in 2025?

1/7/2025, 2 - 2:30 p.m. ET

Join Bryan Hodgens, senior vice president and head of LIMRA research, and John Carroll, senior vice president and head of Life & Annuities, as they discuss the factors LIMRA expects to have the greatest impact in 2025 and share LIMRA’s forecast on how the life insurance and annuity markets will perform.

LinkedIn LIVE: Industry Insights With Bryan Hodgens — Driving Growth By Improving Life Insurance Distribution Productivity

11/19/2024 - In this episode of Industry Insights With Bryan Hodgens, Bryan talks with David Cockerill, managing director and partner, Boston Consulting Group, about a new study looking at how life insurers are measuring distribution productivity and the investments being made to advance its growth.