Better understand consumers — and what they think and do throughout the customer journey.
New data from the 2024 Insurance Barometer Study — 42% of American adults say they need (or need more) life insurance, representing a life insurance need-gap for about 102 million adults.
Apr 18, 2025
Find out what motivates younger investors as they balance competing needs while building their early wealth. New Executive Summary — Future-Focused Investing: Financial Goals and Preferences of Emerging Affluent Investors.
Apr 15, 2025
Which brands are top-of-mind when Americans think about life insurance?
Apr 11, 2025
This study offers insights to provide direction for carriers looking to successfully connect with young consumers and assist in fulfilling their insurance coverage needs.
Feb 28, 2025
Learn what consumers value most, and the tradeoffs they are willing to make, when choosing a life insurance product.
Feb 24, 2025
In early 2025, political shifts and recent developments appear to be influencing consumer sentiment in various, albeit foreseeable, ways.
Feb 4, 2025
LIMRA checked in with consumers on their interest in life long-term care combination products and how they would prefer to receive care when it is their turn.
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This exclusive webinar is designed for financial service professionals dedicated to providing financial wellness resources to diverse populations. We'll highlight unique financial challenges faced by various groups, such as higher stress levels due to caregiving responsibilities and inadequate insurance coverage.
Join us for an engaging webinar, with MassMutual’s social media expert, where we’ll dive into the art and science of multi-platform marketing.
On-Demand Webinar — Discover how Prudential Financial has transformed the way it manages and invests in both B2B and B2C customer experiences.
10/16/24 - In this episode of Industry Insights With Bryan Hodgens, Bryan, senior vice president and head of LIMRA research, talks to Todd Silverhart, corporate vice president and director, LIMRA’s Research Quality and Performance, about new life insurance ownership findings and what it means for our industry and your business strategy.
Supporting your consumer insights
Optimize customer experience for the uniqueness of life insurance.
Identify and target the right underserved markets for your company.
Research tailored to your individual business needs.
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