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Consumer Research

 

Better understand consumers — and what they think and do throughout the customer journey.

Featured Consumer Research

Latest Consumer Research

U.S. Consumer Sentiment (January 2025)

In early 2025, political shifts and recent developments appear to be influencing consumer sentiment in various, albeit foreseeable, ways.

Emerging Affluent Investors

Find out what motivates younger investors as they balance competing needs while building their early wealth.

Consumer Perspectives on Long-Term Care and Insurance Update

LIMRA checked in with consumers on their interest in life long-term care combination products and how they would prefer to receive care when it is their turn.

Financial Wellness: Vulnerable Populations Show Resilience Amid Challenges

In 2024, financial stress and overall wellness scores reveal significant disparities among various demographic groups. Ethnic minorities, LGBTQ+ individuals, and other vulnerable populations face higher risks of financial stress and have lower overall wellness scores.

LIMRA Financial Wellness Index® — Quantifying Financial Wellness as a Basis for Improving It: 2024 Update

The LIMRA Financial Wellness Index® helps financial and benefits providers, advisors, and the industry quantify financial wellness. It is a first step towards understanding how financial wellness can fit into employer benefits strategies, personal advice, and financial readiness strategies. Demographic views allow for a richer understanding of financial wellness in various populations.

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Related On-Demand Webinars

Watch anytime, anywhere.

Social Media Campaigns That Click: Winning Strategies Across Multiple Platforms

2/11/2025, 1 - 2 p.m.

Join us for an engaging webinar, with MassMutual’s social media expert, where we’ll dive into the art and science of multi-platform marketing.

Embedding Customer-Obsession to Drive Long-Term Growth

1/14/2025, 1 - 2 p.m.

On-Demand Webinar — Discover how Prudential Financial has transformed the way it manages and invests in both B2B and B2C customer experiences.

 

LinkedIn LIVE: Industry Insights With Bryan Hodgens — Uncomplicating the Life Insurance Ownership Market Opportunity

10/16/24 - In this episode of Industry Insights With Bryan Hodgens, Bryan, senior vice president and head of LIMRA research, talks to Todd Silverhart, corporate vice president and director, LIMRA’s Research Quality and Performance, about new life insurance ownership findings and what it means for our industry and your business strategy.

LinkedIn LIVE: Industry Insights With Bryan Hodgens: Uncomplicating the Life Insurance Ownership Market Opportunity

10/16/2024, 3 - 4 p.m. ET

10/16/24 - In this episode of Industry Insights With Bryan Hodgens, Bryan, senior vice president and head of LIMRA research, talks to Todd Silverhart, corporate vice president and director, LIMRA’s Research Quality and Performance, about new life insurance ownership findings and what it means for our industry and your business strategy.

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