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Consumer Research

 

Better understand consumers — and what they think and do throughout the customer journey.

Featured Consumer Research

Latest Consumer Research

The Facts of Life and Annuities: 2024 Update

This compilation of key facts from LIMRA and other sources can be used to educate people about the value of life insurance and annuities.

Wellness at Work: Financial, Emotional, and Physical Wellness Programs in the Workplace

With rising financial, emotional, and physical stress, employees increasingly look to workplace wellness programs and benefits for crucial support and stress reduction.

Consumer Sentiment Tracking

How are Americans feeling about the economy and our industry? (Updated November 25, 2024)

2024 Retirement Investors: Behaviors, Attitudes, and Financial Situations

LIMRA’s Retirement Investors Survey tracks the perceptions, attitudes, behaviors, and financial condition of retirees and non-retired workers in the United States.

U.S. Consumer Sentiment (October 2024)

Discover how Americans perceived the economy, their personal finances, and their stress levels ahead of the presidential election.

LIMRA Financial Wellness Index® — Quantifying Financial Wellness as a Basis for Improving It: 2024 Update

The LIMRA Financial Wellness Index® helps financial and benefits providers, advisors, and the industry quantify financial wellness. It is a first step towards understanding how financial wellness can fit into employer benefits strategies, personal advice, and financial readiness strategies. Demographic views allow for a richer understanding of financial wellness in various populations.

Related MarketFacts Articles

Term Life Insurance Sales: What Is Driving the Surge?

LIMRA’s recent survey highlights the steady growth of term life insurance sales. Learn what carriers are doing to drive growth and what is expected to affect term life sales in the future.

MarketFacts

Access insightful thought leadership on the forces driving the financial services industry.

Related On-Demand Webinars

Watch anytime, anywhere.

 

LinkedIn LIVE: Industry Insights With Bryan Hodgens — Uncomplicating the Life Insurance Ownership Market Opportunity

10/16/24 - In this episode of Industry Insights With Bryan Hodgens, Bryan, senior vice president and head of LIMRA research, talks to Todd Silverhart, corporate vice president and director, LIMRA’s Research Quality and Performance, about new life insurance ownership findings and what it means for our industry and your business strategy.

LinkedIn LIVE: Industry Insights With Bryan Hodgens: Uncomplicating the Life Insurance Ownership Market Opportunity

10/16/2024, 3 - 4 p.m. ET

10/16/24 - In this episode of Industry Insights With Bryan Hodgens, Bryan, senior vice president and head of LIMRA research, talks to Todd Silverhart, corporate vice president and director, LIMRA’s Research Quality and Performance, about new life insurance ownership findings and what it means for our industry and your business strategy.

Canadian Insurance Barometer Webinar

8/21/2024, 1 - 2 p.m. EDT

The debut release of the Canadian Insurance Barometer Study, from LIMRA and Life Happens, finds that 57% of Canadians self-reported owning some type of life insurance coverage. Join our webinar to dig deeper into the life insurance perceptions, attitudes, and behaviors of consumers in Canada.

Securing the Future: A Generational Shift Is Underway

7/17/2024, 2 - 3 p.m. EDT

On-Demand Webinar — New data from the 2024 Insurance Barometer Study, from LIMRA and Life Happens, suggest that life insurance ownership remained steady with half of Americans reporting they have coverage.

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