LIMRA Consumer Research
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Nilufer R. Ahmed, Ph.D. 2/23/2017
LIMRA Consumer Research
The latest trends in life insurance ownership and coverage levels for American households from 1960 to 2016.
The Insurance Barometer is an annual study that tracks the perceptions, attitudes, and behaviors of adult consumers in the United States, with a particular focus on life insurance. Now available — Report 2: Reaching New Life Insurance Buyers and Modernizing Life Insurance Infographic.
The Canadian Insurance Barometer is a study that tracks the perceptions, attitudes, and behaviors of consumers in Canada, with a particular focus on life insurance.
New data from the 2024 Insurance Barometer Study — 42% of American adults say they need (or need more) life insurance, representing a life insurance need-gap for about 102 million adults.
The Insurance Barometer is an annual study that tracks the perceptions, attitudes, and behaviors of adult consumers in the United States, with a particular focus on life insurance.