Skip to content

Defined contribution advisors are unique in the financial advisor community. See how their preferences and priorities further differ based on their DC assets under advisement (AUA) and type of DC compensation.

No part of any report may be reproduced or translated without written permission from LIMRA. Please contact Customer Service for further information.

Industry Issues

Advisors who sell defined contribution (DC) plans and services, and consult on DC investment menus, represent a unique subset of the financial advisor community. Even within this universe — advisors who “play” in the DC space — there are subtle distinctions among practices.

This research examines advisors based on their DC assets under advisement (AUA) and the way they are compensated for their DC business (fees and/or commissions). It looks at their preferences and requirements for investment platforms and services, what they look for in provider partners, and how they evaluate funds for their DC clients, offering important insights for providers who are looking to partner or deepen their relationships with this critical audience — which represents a “gateway” to DC plan sales and clients.

Key Findings

  • Interest in specialty investments and asset is relatively low.
  • Open-architecture platforms are most frequently used, but many advisors also utilize other platforms on occasion.
  • There is a place for group annuities (GAs) in DC plans.
  • Advisors highly value themselves, sponsors, and participants.
  • Advisors with very large DC practices rely less on provider tools.
  • “16” is the magic number when it comes to the ideal number of funds in a DC plan.

Related Research

How Can We Help You? Exploring Defined Contribution Advisor Service Offerings (2018)

Jul 6, 2018

Advisors who sell DC plans are unique. Learn more about the services they offer to plans and participants, and explore how your company can add value as a provider of choice.

A Deeper Dive: 2024 Fixed Indexed Annuity Sales

May 27, 2026

Take a deeper dive into which features were selected in fixed indexed annuity products in 2024.

U.S. Individual Annuity Market

May 26, 2026

Access your one-stop shop for U.S. annuity sales data — benchmark sales and analysis for a range of annuity products, reported by distribution channels and market types. New Q2 2025 Annuity Product Reports.

Financial Wellness Series

LIMRA Financial Wellness Index®: Understanding Wellness, Stress, and Stability The 2026 LIMRA Financial Wellness Index® reveals why modest improvements in financial wellness have not translated into everyday relief—and what that means for employers, providers, and consumers.

2025 Canadian Employers Survey

May 18, 2026

As employer benefit strategies evolve, understanding what’s working, and what’s next, is essential. This research analyzes group benefits penetration across Canadian employers, evaluates the value of consolidating retirement and insurance offerings under one carrier, and measures interest in ancillary services designed to enhance employee well-being and engagement. Benefits Strategy and Design: An In-Depth Look just added.


Meet the Project Director


For more information, please contact ddupont@limra.com.

Did you accomplish the goal of your visit to our site?

Yes No