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Attracting Gen Z: What Benefits Do They Really Want?

Yuliya Esipov 2/14/2019

Discover the employee benefits that members of Gen Z really want from employers.

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Industry Issues

As the leading edge of Gen Z enters the workforce, employers are starting to think about the employee benefits might attract the new generation. LIMRA surveyed 1,500 young adults age 18 to 22 to explore how they view employee benefits. We learned what is important to them, and how that differs from or is similar to previous generations.

Key Findings

There is one key finding that plan sponsors (and your company) must keep in mind when approaching Gen Z: They are very different from the stereotypes you have likely heard.

Read this report to learn:

  • How Gen Z views financial security
  • Which benefits Gen Z consider most important
  • How much — or how little — Gen Zers differ from previous generations

Featured Video

Attracting Gen Z: What Benefits Do They Really Want?

As the leading edge of Gen Z enters the workforce, employers are starting to think about the employee benefits might attract the new generation.

Related Research

Discovering Gen Z: Inside Their Financial World (2017)

The oldest Gen Zers will enter college and/or the work force soon. How can you help them prepare for their financial futures?

If the Shoe Fits: Generational Names and Retirement Attitudes (2017)

Do consumers embrace their popular generational labels?

U.S. Workplace Benefits Yearbook

Read the most comprehensive overview of the U.S. workplace benefits market, including sales and in-force results and historical trends.

2023 Canadian Life Insurance Barometer

The Canadian Insurance Barometer is a study that tracks the perceptions, attitudes, and behaviors of consumers in Canada, with a particular focus on life insurance.

Securing the Future

New data from the 2024 Insurance Barometer Study — 42% of American adults say they need (or need more) life insurance, representing a life insurance need-gap for about 102 million adults.

Meet the Project Director

Yuliya Esipov

Yuliya Esipov joined LIMRA and LOMA in 2004. As Associate Research Director, her responsibilities include managing the U.S. workplace benefits dental and vision studies as well as employer and employee-focused benchmarking studies.

Esipov received her diploma in history from Moscow State University (Lomonosov’s) in Russia. She has a master’s degree in history from Bowling Green State University and a master’s degree in survey research from the University of Connecticut.

Associate Research Director, Workplace Benefits Research
LIMRA and LOMA
yesipov@limra.com


For more information, please contact yesipov@limra.com.

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