Consumer Sentiment in the Time of COVID-19 (July 2020)
Jennifer L. Douglas8/10/2020
How has consumer sentiment and confidence in the financial services industry changed during the pandemic?
Summary
It’s becoming increasingly evident that what we’re capturing in our research is not a single narrative, but the tale of two Americas. The increasing role one’s political ideology has on our country’s collective opinion is evident.
How have consumers’ concerns about COVID-19 and the economy changed since the onset of the pandemic?
What impacts is the recession having on their personal finances?
How stressed are they today?
How much confidence do they have in the financial services industry?
Is our industry satisfying customers during this time?
Jennifer Douglas is part of a team responsible for implementing and managing processes to ensure the quality of LIMRA’s research program. She conducts and provides guidance on select research initiatives ensuring quality, integrity, and relevance to the industry. Douglas began her career at LIMRA in 1998 as an analyst in Product Research, where she shaped LIMRA’s long-term care insurance research program. She received her bachelor's degree in mathematics from Central Connecticut State University and her master's degree in research, measurement, and quantitative analysis from Southern Connecticut State University.
Senior Research Director, Member Benefits
LIMRA and LOMA
jdouglas@limra.com