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Slow Start: Plan Advisor Reactions to the New PEP Marketplace

Deb Dupont 12/7/2021

Advisors are the gateway to DC plan sales, and their role in establishing the new Pooled Employer Plan as a viable plan construct should not be underestimated. This report explores their initial actions and reactions.

Summary

Given the role financial advisors play in the search and sales process for DC plans — especially among the smaller employers who are the originally intended marketplace for PEPs — obtaining space on an advisor’s list will be key for PEPs and their pooled plan providers (PPPs) to gain scale and traction. This report examines advisor reactions and experiences in this new marketplace.

  • How familiar are they with PEPs?
  • What has the impact been, to date, on their practices?
  • How are they educating themselves and their clients?
  • Are they including PEPs in bid activity?
  • Where do they turn for more information and resources about PEPs?

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Meet the Project Director

Deb Dupont

Deb Dupont is responsible for LIMRA’s institutional (retirement plans) retirement research program. She conducts and supervises research, benchmark reporting, and study groups focused on the issues and trends faced by constituents of the defined contribution industry. She also provides guidance and thought leadership in helping LIMRA's member firms better understand the opportunities available for improving delivery of institutional retirement solutions.

Prior to joining LIMRA in 2014, Deb was the Director of ING's Retirement Research Institute (the Institute), where she created, managed, and published a research platform that included work focusing on multi-cultural, generational, and gender-based analyses of retirement behaviors, and also published insights and analyses of ING's own cross-defined contribution (i.e., across employment sectors) participant base. Deb's work has been recognized for effectiveness and quality by some of the most prestigious awards in the financial services and communications industries, including the Insurance and Financial Communicators' Association and the International Association of Business Communicators. She is a graduate of the University of Connecticut.

Assistant Vice President, Workplace Retirement Research
LIMRA and LOMA
ddupont@limra.com


For more information, please contact ddupont@limra.com.

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