Skip to content

Studying Success: The Latest Factors Driving Life Insurance Sales

Elaine F. Tumicki, CLU, ChFC, LLIF 11/15/2021

What leads to success in the rapidly evolving market for individual life insurance?

Summary

The dynamics surrounding life insurance carriers and life products are changing faster than ever.  Innovation has touched every corner of the business, from distribution and delivery to underwriting and service.  This paper aims to assess the factors driving success in this ever-shifting marketplace.

  • Are there common characteristics among companies that have had success in life insurance sales? What can we learn from them?
  • How did COVID-19 affect the life insurance market? Will the impacts persist? 
  • What will it take to drive life insurance sales in the future?

Download Your Reports

No part of any report may be reproduced or translated without written permission from LIMRA. Please contact Customer Service for further information.

Related Research

U.S. Individual Life Insurance Forecast

What are the expectations for life sales over the next few years? New 2024 - 2027 report.

U.S. Individual Life Insurance Sales

Size it up — quarterly U.S. individual life insurance sales results reflecting 85 percent of the premium market, as well as annual industry estimates and the comprehensive U.S. Individual Life Insurance Yearbook. New 3Q 2024 Data.

LifeCompass

Tackle your business challenges with the industry’s premier database of life insurance buyers.

Consumer Perspectives on Long-Term Care and Insurance Update

LIMRA checked in with consumers on their interest in life long-term care combination products and how they would prefer to receive care when it is their turn.

Inside the Intermediary 4.0: A LIMRA-NAILBA Study – BGA and IMO Survey Results

LIMRA and NAILBA conducted the fourth annual intermediary study to learn more about BGAs and IMOs.

Meet the Project Director

Elaine F. Tumicki, CLU, ChFC, LLIF

Tumicki directs the LIMRA team responsible for research on insurance products – individual and group life, health, disability, critical illness and long-term care. The insurance product research team conducts ongoing surveys on sales, persistency, and product design, as well as marketing studies and company practices studies that respond to the needs of LIMRA’s constituencies.

Tumicki also serves as a resource on industry performance measures to LIMRA staff, member companies, and the media. She is staff representative to LIMRA’s Individual Life Insurance Study Group, Product Development Study Group, and Supplemental Health, DI & LTC Committee, and is a liaison to various other committees and study groups.

Tumicki is a graduate of the University of Connecticut.

Corporate Vice President, Insurance Research
LIMRA and LOMA
etumicki@limra.com


For more information, please contact etumicki@limra.com.

Did you accomplish the goal of your visit to our site?

Yes No