2022 Insurance Barometer Study

The Insurance Barometer is an annual study that tracks the perceptions, attitudes, and behaviors of adult consumers in the United States, with a particular focus on life insurance.

Summary

COVID-19 Continues to lift Purchase Intent – the pandemic is lifting the likelihood to buy life insurance for many consumers, almost 1 in 3 (31 percent) say they are more likely to buy because of the pandemic.

Life insurance is a key element in feeling financially secure. Among insureds with financial dependents, 68 percent feel secure, compared with 47 percent of non-insureds. Consumers with overlapping sources of coverage have the highest likelihood of feeling secure.
Respondents indicate a large shift favoring online life insurance shopping and purchasing. This is due to advances in technology, as well as the pandemic.

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Related Research

2021 Insurance Barometer Study

The 2021 study period marks the 11th edition of the annual Insurance Barometer. Surveying American consumers during this difficult time provides critical insights for the industry on the impact that COVID-19 is having on financial attitudes and behaviors. (Technical Supplement added November, 2021.)

Help Protect Our Families 2021

The COVID-19 pandemic has heightened people’s anxieties around their physical and financial security. At this pivotal moment, our industry has an opportunity and obligation to help more Americans secure the financial protection they need.