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Black Americans: Fueling the Expansion of U.S. Life Insurance Ownership

Elizabeth Caswell, ALMI 1/26/2022

This briefing highlights recent findings regarding Black Americans’ attitudes and behaviors about life insurance.

Summary

Explore recent findings regarding Black Americans’ attitudes and behaviors about life insurance. Learn about the size of the Black American market and the best way to engage with these consumers.

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Meet the Project Director

Elizabeth Caswell, ALMI

Liz Caswell is Research Director of Insurance Markets Research at LIMRA and LOMA. She specializes in financial services, consumer behavior, diversity, and equity. She leads the Markets Research Committee as well as the Diversity Marketing Committee for member companies, and regularly speaks on the topics of consumer segmentation, diversity, and marketing. Caswell holds an M.B.A. in finance and a B.A. in communications.

Research Director, Insurance Markets
LIMRA and LOMA
ecaswell@limra.com


For more information, please contact ecaswell@limra.com.

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