This briefing highlights recent findings regarding Black Americans’ attitudes and behaviors about life insurance.
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Elizabeth Caswell, ALMI 1/26/2022
This briefing highlights recent findings regarding Black Americans’ attitudes and behaviors about life insurance.
Explore recent findings regarding Black Americans’ attitudes and behaviors about life insurance. Learn about the size of the Black American market and the best way to engage with these consumers.
The 2021 study period marks the 11th edition of the annual Insurance Barometer. Surveying American consumers during this difficult time provides critical insights for the industry on the impact that COVID-19 is having on financial attitudes and behaviors. (Technical Supplement added November, 2021.)
This report explores Black Americans’ life insurance ownership and attitudes, as Life Happens and LIMRA recognize the importance of keeping the industry informed on the financial needs and behaviors of diverse consumer markets.
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Liz Caswell is Research Director of Insurance Markets Research at LIMRA and LOMA. She specializes in financial services, consumer behavior, diversity, and equity. She leads the Markets Research Committee as well as the Diversity Marketing Committee for member companies, and regularly speaks on the topics of consumer segmentation, diversity, and marketing. Caswell holds an M.B.A. in finance and a B.A. in communications.
Research Director, Insurance Markets
LIMRA and LOMA
ecaswell@limra.com