The Insurance Barometer is an annual study that tracks the perceptions, attitudes, and behaviors of adult consumers in the United States, with a particular focus on life insurance.
2023 Insurance Barometer Study
Stephen Wood 1/30/2024
Summary
In this annual consumer survey of U.S. consumers’ perceptions, attitudes, and behaviors regarding all things life insurance, we examine Americans’ understanding of life insurance and their perceived need for it. Review trends in ownership and need, as well as demographic explorations of new technology, product innovations, retirement planning, and more.
Click here for an interactive excerpt from the 2023 Insurance Barometer Study - Securing the Future: Life Insurance Needs of Younger Adults
Download Your Reports
- 2023 Insurance Barometer Study Report 1: Life Insurance in Focus
- 2023 Insurance Barometer Study Report 2: The Future of Life Insurance
- 2023 Insurance Barometer Study Report 3: Retirement Preparedness and Financial Security
- 2023 Insurance Barometer Technical Supplement
- Single Moms Rising: The Growing Market for Life Insurance
- Connecting With Gen Z: A Digital Approach to Life Insurance (Infographic)
- A Gen Z Perspective on Life Insurance (Infographic)
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Meet the Project Director
For more information, please contact swood@limra.com.
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