Skip to content

2023 Insurance Barometer Study

Stephen Wood 1/30/2024

The Insurance Barometer is an annual study that tracks the perceptions, attitudes, and behaviors of adult consumers in the United States, with a particular focus on life insurance.

Summary

In this annual consumer survey of U.S. consumers’ perceptions, attitudes, and behaviors regarding all things life insurance, we examine Americans’ understanding of life insurance and their perceived need for it. Review trends in ownership and need, as well as demographic explorations of new technology, product innovations, retirement planning, and more.

Click here for an interactive excerpt from the 2023 Insurance Barometer Study - Securing the Future: Life Insurance Needs of Younger Adults

 

Download Your Reports

No part of any report may be reproduced or translated without written permission from LIMRA. Please contact Customer Service for further information.

Related Research

2022 Insurance Barometer Study

The Insurance Barometer is an annual study that tracks the perceptions, attitudes, and behaviors of adult consumers in the United States, with a particular focus on life insurance.

The Purchase Funnel

Millions of American households shopped for and purchased individual life insurance in the past two years.

Insights on the Consumer Decision-Making Process for Life Insurance: What Matters Most (for Whom)?

Learn what consumers value most, and the tradeoffs they are willing to make, when choosing a life insurance product.

U.S. Consumer Sentiment (January 2025)

In early 2025, political shifts and recent developments appear to be influencing consumer sentiment in various, albeit foreseeable, ways.

Emerging Affluent Investors

Find out what motivates younger investors as they balance competing needs while building their early wealth.

Meet the Project Director

Stephen Wood

As part of LIMRA’s Markets Research team, Steve Wood is responsible for providing analyses and insights for some of the industry’s most compelling reporting. As in his previous Custom Research role at LIMRA, Wood brings focus to survey design, data integrity, and quality reporting.  Wood seeks topical and actionable insights regarding the varied demographic markets the insurance and financial industries serve.

Joining LIMRA in 2009, Wood has a decade of previous experience with Customer Insights at both LEGO and Aetna. He holds a bachelor’s degree in biology from the University of Connecticut.

Research Director, Consumer Markets
LIMRA and LOMA
swood@limra.com


For more information, please contact swood@limra.com.

You May Also Like...

Custom Research and Consulting

Research tailored to your individual business needs.

Customer Experience Benchmarking Program for Life Insurance

Optimize customer experience for the uniqueness of life insurance.

Trustworthy Selling

Effectively train and retain your sales professionals to increase their productivity and success in the industry.

Did you accomplish the goal of your visit to our site?

Yes No