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AI and Annuities: In Brief

Matthew Drinkwater, Ph.D., FSRI, FLMI, AFSI, PCS; Keith Golembiewski 11/22/2024

How are insurers using generative artificial intelligence to improve the effectiveness of their annuity marketing and distribution?

Summary

LIMRA asked insurance carriers about their usage of artificial intelligence in the marketing and distribution of annuities. Seventeen companies, representing about 47 percent of total annuity sales in the first half of 2024, participated in the survey.

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Meet the Project Director

Matthew Drinkwater, Ph.D., FSRI, FLMI, AFSI, PCS

Matt Drinkwater, who joined LIMRA in 1999, leads the annuity and retirement income primary research program. He has led the creation of several major studies of retirement planning, retirement income planning and management, and consumer preferences for receiving advice. Drinkwater has directed several institutional retirement research projects, including studies of asset retention and the rollover market. His research on annuities has encompassed in-depth studies of product features, buyer and owner characteristics, persistency, and living benefit utilization.

He is a graduate of Trinity College (Hartford, CT) and holds a doctorate in psychology from Brown University.

Corporate Vice President, Annuity and Retirement Income Research
LIMRA and LOMA
mdrinkwater@limra.com


For more information, please contact mdrinkwater@limra.com.

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