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Inflation Impact: Perception and Reality in Life Sales Data

Karen Terry 9/25/2024

A Shifting Market: Understanding the changes and challenges

Summary

LIMRA has reported record individual life insurance premium sales in recent quarters. While this is good news, these increases have been incremental. It also masks that policy count, or our number of new customers, has been declining for decades. The recent pandemic has reversed that trend at least temporarily, but we as an industry have a long way to go to recover from decades of decline.

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Meet the Project Director

Karen Terry

Karen Terry leads the Individual Product Research team, developing and implementing LIMRA's research program for individual life, disability long-term care and critical illness insurance products in the U.S. and Canada. Under her guidance, her team provides competitive intelligence on product design, customer demographics, industry sales trends and forecasts for the North American individual insurance markets. With over 25 years of insurance product and consumer research experience, Karen is a leading industry expert on industry performance measures to LIMRA staff, member companies, and the media.

She earned her Bachelor of Science in marketing from the University of Maryland.

Assistant Vice President, Insurance Product Research
LIMRA and LOMA


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