New data from the 2024 Insurance Barometer Study, from LIMRA and Life Happens, suggest that life insurance ownership remained steady with half of Americans reporting they have coverage.
Many consumers are aware they need (or need more) life insurance, presenting a critical opportunity for the industry to engage, raise awareness, and educate on the importance of life insurance. Understanding the varying levels of financial stress at different life stages for generations is important for aiding and educating prospective life insurance buyers, which over time can bridge the need-gap, and simplify the complicated world of life insurance for consumers.Related Resources
2024 Insurance Barometer Study
The Insurance Barometer is an annual study that tracks the perceptions, attitudes, and behaviors of adult consumers in the United States, with a particular focus on life insurance.
U.S. Monthly Individual Life Sales
Get the latest monthly individual life sales and application trends. New November 2025 data.
U.S. Individual Disability Income Insurance Sales
Get a quick look at the most recent individual DI sales and trends in this quarterly benchmark study. New Q32025 data.
Workplace Life and Disability Benefits Forecasts
Explore what is behind the numbers driving LIMRA’s forecast for the workplace life and disability benefits markets. New 2025 - 2028 forecast data.
Canadian Individual Critical Illness Insurance Sales
Hit your target? Benchmark individual critical illness new sales, in-force business, and growth rates for 16 Canadian companies. New Q2 2025 data.
