New data from the 2024 Insurance Barometer Study, from LIMRA and Life Happens, suggest that life insurance ownership remained steady with half of Americans reporting they have coverage.
Many consumers are aware they need (or need more) life insurance, presenting a critical opportunity for the industry to engage, raise awareness, and educate on the importance of life insurance. Understanding the varying levels of financial stress at different life stages for generations is important for aiding and educating prospective life insurance buyers, which over time can bridge the need-gap, and simplify the complicated world of life insurance for consumers.Related Resources
2024 Insurance Barometer Study
The Insurance Barometer is an annual study that tracks the perceptions, attitudes, and behaviors of adult consumers in the United States, with a particular focus on life insurance.
Inside the Intermediary 4.0: A LIMRA-NAILBA Study – BGA and IMO Survey Results
LIMRA and NAILBA conducted the fourth annual intermediary study to learn more about BGAs and IMOs.
The Changing Family: A New Reality for Life Insurance
Over recent decades, numerous fundamental shifts have influenced the structure of the American family. Within the life insurance landscape specifically, these changes present modern and meaningful implications for consumer needs and expectations.
U.S. Monthly Individual Life Sales
Get the latest monthly individual life sales and application trends. New November 2024 data.
2024 Retirement Investors: Behaviors, Attitudes, and Financial Situations
LIMRA’s Retirement Investors Survey tracks the perceptions, attitudes, behaviors, and financial condition of retirees and non-retired workers in the United States. New - Impact of Financial Professionals on Retirement Security, Third Edition, and The Modern Retiree infographic.
