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Inside the Intermediary 4.0: A LIMRA-NAILBA Study – BGA and IMO Survey Results

Laura A. Murach, ACS, LLIF, FLMI; Erin Bowler, MBA 1/20/2025

LIMRA and NAILBA conducted the fourth annual intermediary study to learn more about BGAs and IMOs.

Summary

LIMRA and NAILBA collaborated for a fourth consecutive year to learn more about brokerage general agencies (BGAs) and independent marketing organizations (IMOs) in the United States. The goal was to gain a better understanding of the BGA/IMO (intermediary) marketplace, and its composition, challenges, and opportunities. In early fall 2024, over 60 BGAs and IMOs completed the survey.

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Meet the Project Director

Laura A. Murach, ACS, LLIF, FLMI

Murach manages LIMRA’s insurance and investment intermediary/third-party distribution research program. She and her team conduct various research studies related to independent producers, wholesalers, and other distribution intermediaries including BGAs/IMOs, broker-dealers, wirehouses, and financial institutions. Murach also conducts advisor research and manages LIMRA’s Panel of Financial Professionals.

Murach is staff representative to LIMRA’s Wholesaler Leadership Summit and research liaison to LIMRA’s Independent Producer Marketing Committee and LIMRA’s Brokerage Committee. Murach is a graduate of Ithaca College and earned her LIMRA Leadership Institute Fellow (LLIF) designation in 2018.

Research Director, Distribution Research
LIMRA and LOMA
lmurach@limra.com


For more information, please contact lmurach@limra.com.

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