The 5th wave of this valuable tracking study, providing updates on historical trends and profiles of the life insurance market in Canada.
Summary
This periodic study measures and monitors the attitudes and behaviors of Canadian consumers as they relate to life insurance. The study enables LIMRA to generate vital industry metrics, including:
- Market penetration
- Ownership volume
- Types of products owned
- Amounts of coverage held, and
- Distribution methods used to purchase coverage
The study data provide an illustration of the overall life insurance industry and profiles it along important demographic and geographic characteristics.
