Applied Research Solutions

Our industry is rapidly evolving, and executives are faced with the difficult challenge of finding and pursuing new growth opportunities. With each project we conduct, we augment the findings from our specific project with additional research and benchmarking from our member benefit program to enhance our ability to deliver superior value tailored for you.

LIMRA’s Applied Research Solutions team specializes in the life insurance, annuity, and workplace benefits sectors and caters to the unique needs of our members. The breadth and depth of our research and data, along with our unique position in the industry, enables us to provide insights no one else can provide. LIMRA combines industry and research expertise that translates into a thorough understanding of your business and a practical research design and methodology approach for your needs.

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Our team of research consultants will find the answers to your specific needs. We will work with you at all stages of the research project from helping you clarify the study objectives to writing the report, presenting the results and partnering with your team regarding the implications for your company.

Key Questions We Can Answer:

• How do consumers determine the right amount of insurance to purchase?
• How does price elasticity apply to employee benefit enrollment choices?
• What’s your competitive positioning with your distribution partners?
• How receptive are both consumers and advisors to your new annuity concept?

Companies team with and through LIMRA to cost-effectively research hot issues. We can help you tackle the following and more:

• Explore niche market opportunities
• Evaluate consumer markets and market segments, attitudes, and perceptions
• Benchmark operational and functional KPIs

Explore Recently Completed Consortia Studies

• Exploring the Future of the Variable Annuity Market