Companies team with and through LIMRA to cost-effectively research hot issues. We can help you tackle the following and more:
If you are interested in accessing the results from any of the completed studies, please contact Lynn Ferris or Michelle Lorenz (contact info at the bottom of the page).
Entering 2023, the individual annuity market was coming off record sales and looking to maintain this momentum in 2024. At the same time, the aging U.S. population creates a favorable environment for annuity sales, with the Asian American being a great target, as they are the fastest growing racial group in the country. The Motivating Asian American Consumers to Buy Annuities consortia study will analyze the annuity-buying potential of this untapped demographic. This study will help sponsors gain a deeper understanding of the market opportunity within the Asian American community, how to better connect this community with annuity products, and segment-specific considerations of which to be mindful.
The annuity market has experienced record-breaking growth while variable annuity sales have declined. Folks want to know what the future of the variable annuity market holds, and what can be done to increase sales. This research will help sponsors gain insight into distributor and financial processional perspectives that will help inform market messaging and sales support strategies.
Diversity and Inclusion continues to be a topic of concern and focus across our membership, as the financial services industry desires to increase the level of engagement with historically underserved markets.
This study will seek to understand the unique needs, attitudes, and perceptions of various diverse client segments; evaluate how the needs of these segments might differ at various life stages; and uncover consumer preferences for products.
The series includes five reports — Asian Americans, LGBTQ+, Hispanic Americans, Black Americans, and the U.S. general population for comparison.
There are 33.2 million small businesses in the U.S., which accounts for over 99% of all US businesses. Learn about the priorities of small business owners and how insurance products and services can address their needs. Small business owners often represent a complex sale, and the results of this study will serve to guide advanced sales strategies. Although the research will focus on life insurance, it will ask about additional products such as annuities, long term care, and others. Sponsors will have input into the topics addressed by this research.
Increase your sales of financial services to women thus turning “sayers” to “buyers.” These survey results are compared to the 2018 findings which give us the ability to explore differences over time and a look at pre- and post-pandemic responses from each of the segments. The five segments we investigate are: young professional women, affluent women, mature women, stay-at-home moms, and sole women.
If you are interested in participating in any of our current studies, please contact Lynn Ferris or Michelle Lorenz (contact info at the bottom of the page).
With a declining number of advisors and a persistent gap in life insurance coverage, traditional distribution channels are struggling to attract and retain new talent, specifically younger advisors, emphasizing the issue of reaching underserved markets. Network Marketing Firms, or Multi-Level Marketing (MLM) firms, have emerged as a potential solution, however, the effectiveness and sustainability of the MLM model remain largely anecdotal. This study aims to fill this gap by providing detailed insights into the MLM distribution model, specifically quantify the distribution footprint, analyze the types of products being sold, understand the demographics of the market served, and identify growth trends and best practices. These findings will help carriers understand the potential of the MLM model to address the advisor shortage and coverage gap, while also identifying best practices to ensure profitability and compliance.
We are currently seeking sponsors for this study.
This study aims to provide comprehensive insights into the efficiency of key processes involved in individual life insurance policy management. Life insurance is facing increasing demands for efficiency and customer satisfaction. In a market as competitive as today’s life insurance carriers must continuously improve their operational performance to meet customer expectations and regulatory compliance. Sponsors of this study will gain valuable data to benchmark their performance against industry standards and identify areas for improvement.
We’re currently seeking sponsors for a study on Process Efficiency Benchmarking.