MarketFacts Media Kit

MarketFacts offers thought leadership sponsorship, giving you extensive, year-round multimedia exposure highlighting your company’s brand, products and services to executives representing diverse sectors of the financial services industry. LIMRA and LOMA member companies represent assets of $8.3 trillion and premium income of $711 billion in North America.

MarketFacts serves to help our readers improve their marketing and distribution effectiveness, with a broad array of articles authored by the leading minds in the industry. Each issue provides a comprehensive look into the forces that help executive decision-makers grow their companies — whether they are insurers, banks, brokerage firms, investment companies or institutional corporations.

Among the topics covered are:

• Distribution strategies
• Organizational growth
• Consumer behavior and buying preferences
• Market segmentation
• Technology advancements in the marketing and
  distribution of financial products and services
• Marketing and communication strategies
• Issues facing companies that offer insurance,
  workplace benefits, and annuity products
  and services
• Product innovation, development and advancement
• Sales and management development
• Legislation and regulation impacting the industry
• Globalization and financial integration

For more than a century, we’ve served as the largest trade association supporting the insurance and related financial services industry. Today, we’re working with more than 700 member companies in 71 countries worldwide, helping them understand industry trends, informing their strategies, developing their talent and creating solutions that advance the industry.

We provide our members with research, consulting, assessment, development, compliance and regulatory services. We conduct more than 70 benchmark studies across our life insurance, annuity and workplace benefits verticals, identifying actionable industry insights to help our members make critical business decisions.

We act as the center point for the industry, bringing professionals together to discuss key issues, trends and implications. Each year, we bring together over 10,000 industry professionals through conferences, committees, study groups, executive forums and webinars.

We promote excellence in management and operations, helping our member companies deal with challenges in technology, financial management, customer service, human resources and education. We offer a variety of solutions with our members taking an active role in development to address the industry’s most critical needs in everything from creating the industry’s first set of data exchange standards to developing an insurance immersion program for new hires.

Our innovative, award-winning courses and self-study designation programs are another way we contribute to our member companies’ success. The FLMI program has long been a designation of professionalism for the life insurance industry, and our courses help member companies develop expertise and thrive in the ever-changing financial services industry.

To learn more about LIMRA and LOMA, please visit www.limra.com and www.loma.org.

We will promote your white paper with its own tile for each month you purchase on the MarketFacts homepage on both LIMRA.com and LOMA.org and with a skyscraper (334 x 1250 pixels) ad on an article page, linking to your white paper. We will also promote your white paper in one issue of our news2use email newsletter (during your purchase month), which has a circulation of 13,000.

We will collect the following contact information from readers who select your white paper and share it with your designated company representative:

• First and last name
• Company name
• Job title
• Email address
• Phone number

Cost: $5,500 a month

The site features information about LOMA’s education programs, conferences, research and more. LOMA.org receives over 240,000 total page views a month and 45,000 on the homepage alone.

Cost: $3,500 a month (size 262 x 140 pixels)

Advertising Policies

• Insertion orders are required and must contain full instructions. Submitting an order implies acceptance of all terms outlined in this Media Kit.
• Payment for advertising is due 30 days after the invoice date. 

Contract Regulations

• The publisher’s liability for any error will not exceed the charge for the ad in question.
• The publisher shall not be liable for any costs or damages if, for any reason, an ad is not published.
• The publisher shall hold the advertiser and/or its agency liable for such monies that are due and payable to the publisher for advertising that was ordered by the advertiser/agent and published.
• The positioning of advertisements is at the discretion of the publisher unless the advertiser/agent agrees to pay for a special position in the magazine.
• Ads may be canceled by the publisher if the advertiser/agent fails to pay accounts when due.