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Sales Data

U.S. Workplace Benefits Growth Rates by Products (2024 Third Quarter)
A high-level summary of life insurance, disability insurance and supplemental health products sales in the third quarter 2024
U.S. Individual Life Insurance – Whole Life Sales (2024 Third Quarter)
Top 20 rankings of whole life insurance sales leaders
U.S. Individual Life Insurance – Indexed Universal Life Sales (2024 Third Quarter)
Top 20 rankings of indexed universal life insurance sales leaders
U.S. Individual Life Insurance – Term Life Sales (2024 Third Quarter)
Top 20 rankings of term life insurance sales leaders
U.S. Individual Life Insurance – Variable Universal Life Insurance Sales (2024 Third Quarter)
Top 20 rankings of variable universal life insurance sales leaders
Life Insurance Sales Growth Rates (2024 Third Quarter)
Total new annualized premium jumped 6% to $3.9 billion in the third quarter 2024
U.S. Individual Life Insurance – Total Life Insurance Sales (2024 Third Quarter)
Top 20 Life Insurance Sales Rankings by total premium and policy count
Annuity Sales Estimates 2014-2023
Variable, fixed and total annuity sales over the past 10 years
U.S. Individual Variable Annuity Sales (2024 Third Quarter VA Breakout Results)
Top VA Sales Companies Third Quarter 2024 – Traditional VA and RILA
U.S. Individual Annuity Sales (2024 Third Quarter Results)
Top 20 Annuity Sales Companies Third Quarter 2024 – Total, Variable and Fixed
Canadian Life Insurance Sales Growth Rates (2024 Third Quarter)
Total Canadian life insurance new annualized premium was $478 million (CAD)
Canadian Life Insurance Sales Growth Rates (2024 Second Quarter)
Total Canadian life insurance new annualized premium was $522 million in the second quarter 2024, up 10%
U.S. Individual Life Insurance – Whole Life Sales (2024 Second Quarter)
Top 20 rankings of whole life insurance sales leaders
U.S. Individual Life Insurance – Term Life Sales (2024 Second Quarter)
Top 20 rankings of term life insurance sales leaders
U.S. Individual Life Insurance – Total Life Insurance Sales (2024 Second Quarter)
Top 20 Life Insurance Sales Rankings by total premium and policy count
Life Insurance Sales Growth Rates (2024 Second Quarter)
Total U.S. individual life insurance new annualized premium was $3.98 billion in the second quarter, level with prior year results
Annuity Sales Estimates 2014-2023
Variable, fixed and total annuity sales over the past 10 years
U.S. Individual Variable Annuity Sales (2024 Second Quarter VA Breakout Results)
Top VA Sales Companies First Quarter 2024 – Traditional VA and RILA
U.S. Individual Variable Annuity Sales (2024 Second Quarter VA Breakout Results)
Top VA Sales Companies First Quarter 2024 – Traditional VA and RILA
U.S. Individual Annuity Sales (2024 Second Quarter Results)
Top 20 Annuity Sales Companies Second Quarter 2024 – Total, Variable and Fixed
Life Insurance Sales Growth Rates (2024 First Quarter)
Total U.S. individual life insurance new annualized premium fell 1% year over year to $3.73 billion in the first quarter
U.S. Individual Life Insurance – Total Life Insurance Sales (2024 First Quarter)
Total U.S. life insurance by new annualized premium and policy sales
U.S. Individual Life Insurance – Whole Life Sales (2024 First Quarter)
Top 20 rankings of whole life insurance sales leaders
Canadian Life Insurance Sales Growth Rates (2024 First Quarter)
Canadian life insurance new annualized premium increased 2% year-over-year to $445 million (CAD) in the first quarter 2024
U.S. Individual Variable Annuity Sales (2024 First Quarter VA Breakout Results)
Top VA Sales Companies First Quarter 2024 – Traditional VA and RILA
U.S. Individual Annuity Sales (2024 First Quarter Results)
Top 20 Annuity Sales Companies First Quarter 2024 – Total, Variable and Fixed
Annuity Sales Estimates 2014-2023
Variable, fixed and total annuity sales over the past 10 years
Canadian Life Insurance Sales Growth Rates (2023 Fourth Quarter)
In the fourth quarter, total life insurance new annualized premium in Canada rose 5% year-over-year to $516 million
U.S. Individual Fixed Annuity Sales Rankings (2023 Fixed Breakout Results)
Top 20 Fixed Annuity Sales Companies in 2023– Fixed-Rate Deferred, Indexed and Payout
U.S. Individual Annuity Sales Rankings (2023 Results)
Top 20 Annuity Sales Companies in 2023 – Total, Variable and Fixed
Life Insurance Sales Growth Rates (2023 First Quarter)
Total U.S. retail life insurance new annualized premium fell 7% in the first quarter 2023 to $3.75 billion
Canadian Life Insurance Sales Growth Rates (2022 Fourth Quarter)
Following the remarkable growth in 2021 (25%), total Canadian life insurance new annualized premium increased 1% in 2022
Disability Insurance Sales Growth Rates (2020 Second Quarter)
Strong non-cancelable sales propelled total individual disability sales to grow 4% in the first quarter 2020.
Canadian Critical Illness Insurance Sales Results (2020 Second Quarter)
Canadian life insurance and critical illness premium fall in the second quarter 2020.

Media Contacts

Catherine Theroux

Director, Public Relations

Work Phone: (860) 285-7787

Mobile Phone: (703) 447-3257

ctheroux@limra.com

Brooke Lacey

Senior Public Relations Specialist

Work Phone: (860) 298-3920

Mobile Phone: (413) 530-6184

blacey@limra.com

Bailey Reed

Public Relations/Social Media Specialist

Work Phone: (770) 984-3788

breed@loma.org

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