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For more than a century, we’ve served as the largest trade association supporting the insurance and related financial services industry. Today, we’re working with over 700 member companies around the world to help them understand industry trends, inform their strategies, develop their talent, and create solutions that advance the industry.
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News from LIMRA
2024 Retail Annuity Sales Power to a Record $432.4 Billion
Total annuity sales posted $432.4 billion in 2024, up 12% year over year, according to preliminary results from LIMRA’s U.S. Individual Annuity Sales Survey, which represents 83% of the U.S. annuity market. This is the third year of record-high annuity sales.
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A Mixed Bag Likely for the U.S. Retail Annuity Market in 2025
In recent years, favorable economic conditions and demographic shifts have driven demand for investment protection and guaranteed lifetime income solutions that are unique to annuity products. Collectively, annuity sales will exceed $1.1 trillion from 2022-2024.
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