Insurance Research

Find the insights and benchmarks you need to make strategic decisions and grow sales. You will find actionable information on these and more:

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Featured Life Insurance Research Latest Insurance Research Life Insurance Benchmark Studies

Featured Insurance Research

Life Insurance Through the Consumer Lens: What They Expect from Modern Life Insurance

Today’s consumers wish for more from their life insurance. Explore key findings from the 2026 Insurance Barometer Study.

U.S. Individual Life Insurance Forecast

What are the expectations for life sales over the next few years? New 2025 - 2028 report.

Life Insurance Sales: Trends and Future Outlook

2024 life insurance premium reached record-breaking levels totaling $15.9 billion, up 3% from 2023, while policy sales remained level.

Opportunities in Underserved Markets: Young Consumers' Life Insurance Expectations and Experiences

This study offers insights to provide direction for carriers looking to successfully connect with young consumers and assist in fulfilling their insurance coverage needs.

Insights on the Consumer Decision-Making Process for Life Insurance: What Matters Most (for Whom)?

Learn what consumers value most, and the tradeoffs they are willing to make, when choosing a life insurance product.

Inflation Impact: Perception and Reality in Life Sales Data

A Shifting Market: Understanding the changes and challenges.

U.S. Individual Life Insurance Yearbook

Read the most comprehensive overview and gain insights into key factors impacting the U.S. individual life insurance market.

U.S. Life Insurance Sales: 2025 Performance and the Outlook for Sustainable Growth Through 2028

The Life Insurance Sales Outlook. Where is the market heading next? Explore 2026 projections alongside insights from 2025 performance, emerging product trends, and the drivers shaping future growth.

Hybrid Insurance on the Rise: A New Era for Long-Term Care Protection

This study provides strategic insights from the LIMRA/EY US 2025 individual life combination LTC survey.

Inside the Intermediary Series

LIMRA and NAILBA have collaborated for five consecutive years to learn more about BGAs and IMOs in the United States. Explore the Series.

Latest Insurance Research

U.S. Life Insurance Sales: 2025 Performance and the Outlook for Sustainable Growth Through 2028

Apr 15, 2026

The Life Insurance Sales Outlook. Where is the market heading next? Explore 2026 projections alongside insights from 2025 performance, emerging product trends, and the drivers shaping future growth.

Life Insurance Through the Consumer Lens: What They Expect from Modern Life Insurance

Apr 13, 2026

Today’s consumers wish for more from their life insurance. Explore key findings from the 2026 Insurance Barometer Study.

Hybrid Insurance on the Rise: A New Era for Long-Term Care Protection

Apr 3, 2026

This study provides strategic insights from the LIMRA/EY US 2025 individual life combination LTC survey.

Inside the Intermediary Series

Mar 12, 2026

LIMRA and NAILBA have collaborated for five consecutive years to learn more about BGAs and IMOs in the United States. Explore the Series.

U.S. Consumer Sentiment (January 2026)

Feb 27, 2026

Americans begin 2026 with tempered expectations. While concern about the U.S. economy has eased from last spring’s peak, half of adults still report high levels of worry.

Inside the Intermediary 5.0: A LIMRA-NAILBA Study - Executive Summary

Feb 19, 2026

LIMRA and NAILBA conducted the fifth annual intermediary study to learn more about BGAs and IMOs in the United States. View the Executive Summary.

Insurance Benchmark Studies

Our benchmarks light the path to growth, delivering industry-driven insights with unmatched credibility and a visionary outlook.

U.S. Individual Life Insurance Sales

Mar 13, 2026

Size it up — quarterly U.S. individual life insurance sales results reflecting 85 percent of the premium market, as well as annual industry estimates and the comprehensive U.S. Individual Life Insurance Yearbook. New Q4 2025 data.

U.S. Monthly Individual Life Sales

Apr 21, 2026

Get the latest monthly individual life sales and application trends. New February 2026 data.

U.S. Individual Life Insurance Yearbook

Sep 19, 2025

Read the most comprehensive overview and gain insights into key factors impacting the U.S. individual life insurance market.

A Deeper Dive: Life Insurance Sales Series

Jun 14, 2024

Take a deeper dive into the diverse features of life insurance products.

U.S. Individual Life Insurance Forecast

Nov 24, 2025

What are the expectations for life sales over the next few years? New 2025 - 2028 report.

Bank Life Insurance Sales

Dec 20, 2023

LIMRA's bank life insurance sales quarterly benchmark.

Individual Life Combination Products

Dec 4, 2025

A detailed look at the state of the combination product market. New 2025 Mid-Year Review.

U.S. Individual Disability Income Insurance Sales

Apr 2, 2026

Get a quick look at the most recent individual DI sales and trends in this quarterly benchmark study. New Q4 2025 data.

U.S. Individual Long-Term Care Insurance Sales and In-Force

Apr 17, 2025

Find it here — midyear and year-end sales and in-force benchmarks for individual long-term care insurance in the U.S. market. New 2024 data.

U.S. Long-Term Care Insurance Persistency

Feb 12, 2021

Long-lasting benefit? Find out about U.S. industry long-term care insurance product-persistency experience benchmarking, product development, and planning.

Canadian Individual Life Insurance Sales

Mar 18, 2026

Sales buzz! Get the latest on quarterly individual life insurance sales for Canada. New Q4 2025 data,

Canadian Group Life and Health Insurance Sales

Feb 5, 2026

Don't miss the latest sales trends in the Canadian group insurance market for life, long-term disability, and other types of health insurance. New Q4 2025 data.

Canadian Individual Critical Illness Insurance Sales

Mar 13, 2026

Hit your target? Benchmark individual critical illness new sales, in-force business, and growth rates for 16 Canadian companies. New Q2 2025 data.

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Related On-Demand Webinars

Watch anytime, anywhere.

Securing the Future: A Generational Shift Is Underway

New data from the 2024 Insurance Barometer Study, from LIMRA and Life Happens, suggest that life insurance ownership remained steady with half of Americans reporting they have coverage.

LinkedIn Live: Industry Insights with Bryan Hodgens — Understanding the Elusive Life Insurance Consumer

04/21/26 — Join Bryan Hodgens, senior vice president and head of LIMRA Research, and Steve Wood, research director, LIMRA Markets Research, as they explore the push-pull of life insurers’ growing reliance on digital engagement with consumers’ consistent desire to interact with humans. How can the industry balance the two to effectively serve consumers’ life insurance needs?

LinkedIn Live: Industry Insights with Bryan Hodgens — Understanding the Elusive Life Insurance Consumer

4/21/2026, 2 - 2:30 p.m.

Join Bryan Hodgens, senior vice president and head of LIMRA Research, and Steve Wood, research director, LIMRA Markets Research, as they explore the push-pull of life insurers’ growing reliance on digital engagement with consumers’ consistent desire to interact with humans. How can the industry balance the two to effectively serve consumers’ life insurance needs?

2026 Engaging the Next Generation — Global Strategies for Attracting Under 40 Consumers

Life insurers are evolving to meet younger consumers’ demand for flexibility and long term value, see how leading companies are reshaping products and distribution to stay relevant.