As Life Insurance Coverage Gap Grows, Carriers Look to Improve Distribution Productivity
As the country comes out of the COVID-19 pandemic, new research by LIMRA and Boston Consulting Group (BCG) finds growth is the top priority for C-Suite life insurance executives. In light of relatively slow growth in the U.S. retail life insurance market over the past few decades and more than 100 million Americans living with a life insurance coverage gap, improving distribution productivity is widely recognized as a significant driver of market growth and fulfilling the mission of the industry.
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