Research 
In today's performance-driven business environment, market intelligence can provide a company with an enviable competitive advantage. At LIMRA, we strive to provide relevant, timely and customer-focused market research and intelligence to drive results.
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Planning Among the Affluent (2010)
Are producers missing opportunities to penetrate the affluent market and build a loyal client base?
(Author: James O. Mitchel, 18 Mar 2010)
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Upcoming Research: Stable Value and Funding Agreement Products: 2009 (2010)
New stable value and funding agreement product data are available. Twenty-three companies provided sales and assets data for the third and fourth quarters of 2009.
(Author: Kathleen Rook, 18 Mar 2010)
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Consumers — Choice or Control? (2010)
Want to nudge consumers into making the desired choice? Learn how consumers' rule-of-thumb decisions can often beat "rational" decisions when it comes to the purchasing of financial products, and how default options can be a powerful tool in the sales process.
(Author: Brian Eves, 17 Mar 2010)
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Life Insurance in a Tough Economy (2010)
How are consumers reacting to the tough economy – putting their goals for adequate life insurance coverage on hold or seeking more financial advice? Find out where life insurance fits in the consumer's financial world today.
(Author: Cheryl Retzloff, 16 Mar 2010)
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Who's Covered by Individual Health Insurance? (2010, Research Briefings)
The health care debate goes on. One group are those who purchase health insurance themselves.Who are these nearly 27 million people who receive no employment or government support for their health care insurnace?
(Author: James O. Mitchel, 15 Mar 2010)
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LIMRA Spotlight
- Bob Kerzner's First Quarter 2010 CEO Teleconference — A summary of fourth quarter 2009 sales results and highlights of new LIMRA initiatives and research.
- Life Insurance Insures Your Love. In support of the LIFE Foundation’s Insure Your Love campaign, LIMRA created a multimedia piece to help educate others about the importance of buying life insurance. Following Bob Kerzner’s personal message, there are 4 videos and a behavioral economics fact sheet.
- All that glitters is not gold? Participate in a new LIMRA operational benchmarking study to learn how metrics can help you determine which marketing activities provide the highest ROI and which tactics may not support your sales strategy. Gain comparative data on marketing efforts across the individual life insurance industry.
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