Research 
In today's performance-driven business environment, market intelligence can provide a company with an enviable competitive advantage. At LIMRA, we strive to provide relevant, timely and customer-focused market research and intelligence to drive results.
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Investing in New Agents (2010)
Developing new agents? Compare your investment with peer companies. LIMRA quantifies the investment companies are making to bring inexperienced agents through their first 3 years in the business.
(Author: Kathleen E. Krozel and Lucian Lombardi, 12 Mar 2010)
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Leading Indicators: Field Management Turnover (2010)
Concerned about high turnover rates? Explore field management turnover: why agency managers are leaving, when they are leaving, and the sources of new leaders.
(Author: Kathleen E. Krozel and Malcolm McCulloch, 12 Mar 2010)
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America's View of Health Care (2010)
As the health care debate intensifies, how should insurers prepare if some of the principal elements of reform pass, or in contrast, do not pass? This report provides a glimpse into how Americans feel about the components of the proposed health care reform — what they favor and what they oppose. Insurers will find this information useful as they create product design and marketing strategies.
(Author: Scott R. Kallenbach, FLMI, Jennifer L. Douglas , 11 Mar 2010)
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From Application to Issue (2010)
How many of your applications are making it to the finish line? Most informal applications will never get there. Learn how carriers track applications to the point of issue and what steps they take to address the increasing volume of informal applications.
(Author: Karen R. Terry, 11 Mar 2010)
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Estimating the Impact of Direct Response Marketing (2010)
There's been considerable "buzz," but just how significant have direct response marketing methods REALLY become in individual life insurance sales? This long-standing question is finally answered in the following report.
(Author: Ron Neyer, 09 Mar 2010)
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LIMRA Spotlight
- Bob Kerzner's First Quarter 2010 CEO Teleconference — A summary of fourth quarter 2009 sales results and highlights of new LIMRA initiatives and research.
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LIMRA extends heartfelt condolences to the people of Chile that have been affected by the recent earthquake. The company is in contact with staff in Chile and has confirmed that they are safe and sound. We will continue to monitor developments in the aftermath of the earthquake. Our thoughts are with all our member companies and with all those who have loved ones affected by this tragedy. Support disaster relief in Chile.
- Life Insurance Insures Your Love. In support of the LIFE Foundation’s Insure Your Love campaign, LIMRA created a multimedia piece to help educate others about the importance of buying life insurance. Following Bob Kerzner’s personal message, there are 4 videos and a behavioral economics fact sheet.
- All that glitters is not gold? Participate in a new LIMRA operational benchmarking study to learn how metrics can help you determine which marketing activities provide the highest ROI and which tactics may not support your sales strategy. Gain comparative data on marketing efforts across the individual life insurance industry.
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