LIMRA: U.S. Individual Life Insurance Premium Exceeds $16 Billion in 2024, Setting New Sales Record
A strong fourth quarter performance drove total new annualized premium to increase 4% in 2024 to $16.2 billion, according to LIMRA’s preliminary life insurance sales survey results. This is the fourth consecutive year of record-high premium. In 2024, policy count was level with 2023 results.
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