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LIMRA: U.S. Individual Life Insurance Premium Exceeds $16 Billion in 2024, Setting New Sales Record

A strong fourth quarter performance drove total new annualized premium to increase 4% in 2024 to $16.2 billion, according to LIMRA’s preliminary life insurance sales survey results. This is the fourth consecutive year of record-high premium. In 2024, policy count was level with 2023 results.

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Catherine Theroux

Director, Public Relations

Work Phone: (860) 285-7787

Mobile Phone: (703) 447-3257

ctheroux@limra.com

Brooke Lacey

Senior Public Relations Specialist

Work Phone: (860) 298-3920

Mobile Phone: (413) 530-6184

blacey@limra.com

Bailey Stover

Public Relations/Social Media Specialist

Work Phone: (770) 984-3788

bstover@loma.org

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